Research design for Business class
From the pilot test, Ride Smooth, LLC was able to discover the solution to their management dilemma of where to park the food truck on the University of Indianapolis’s campus. The pilot test did not determine which location is better at all times. However, the research did indicate which days the food truck needs to be parked at one of the two locations. For instance, on Saturday game days, the observational study proved that foot traffic on Otterbein was nearly nonexistent compared to the amount of foot traffic that was near State Avenue. The pilot test showed that it would be profitable to park the food truck on Otterbein during the week, excluding Sundays and game days. . So the research showed that the food truck should change locations. On game nights, the food truck should be parked on State Avenue near the game and tailgating events; however, during the week, the food truck should be parked on Otterbein where it will be closer to classes and parking locations that are frequented during the school week. See the Appendix for more details.