SOC212 - Application Question #2

Due Friday, April 8th at 11:59pm

How different is different enough? THe potato chip geniuses are working on a chip that contains no potatoes and has an indefinite shelf life. These new chips are fat-free and taste-free as well. To test whether these taste as good as the chipsters, the taste specialists asked users to rate the chip on a scale from 1 to 10 with 10 being a home run out this world knockout. Chapter 10 Dataset 3 shows the ratings for the real chips for 500 tasters. The average score the users gave the new chip is 5.1.  Is it worth $10 million to market the new chip?  Discuss and explain how you reached your conclusion.