Case analysis #2

Assignment Objective : Making Strategic Marketing Decisions

Read Case Analysis #2 entitled “Mercedes-Benz: Boosting Value or Losing Esteem?”

You are required to provide thoughtfully written discussions/answers to the four questions at the end of the case. Based on your reading of Chapters 1 & 2 in the course textbook, provide strategic recommendation that demonstrate your understanding of the concepts and constructs delineated in the chapters. Grading of the case will be based on the following criteria:

1. Adequate comprehension of the facts of the case;

1. Inference from the facts of the case;

1. Demonstration of problem-solving ability, skills

in analyzing and synthesizing complex marketing,

Management, and/or communication problems, organization of ideas, and effective and orderly presentation of information;

1. Overall, how willing would you be (as a marketing director,

Marketing strategist, or Management consultant to turn this case analysis to your supervisor, if this were a ‘real world” assignment?

1. PLEASE NOTE: WRITING is an essential tool for thinking and communicating virtually in every profession. Therefore, in this course I expect you to produce writing that is not only thoughtful and accurate, but also organized, clear, and consistent with the rules of a Standard English. If your writing does not meet these standards, I may deduct points or ask you to revise. For a

Note; And two discussion question from any four question with questions ,letter followed two responses

Note: Discussions/Participation Instructions

Email your discussion of two questions

to me and to your Cohort, and respond to the discussions/responses of

two others.