Management analysis and article review (MAKE OFFER)

Required text and case study to do the work 1 https://hbr.org/product/blue-ocean-strategy-hbr- bestseller/R0410D-PDF-ENG

2 Hunger, J.D. and Wheelen, T.L. (2011). Essentials of Strategic Management, 5th Edition. New Jersey: Prentice Hall. ISBN 13: 978-0136006695

  First  part  

Harvard: "Blue Ocean Strategy" Article Reviews

These are formal writing assignments. Proper use of APA citations and style is mandatory.

Here is the format for article reviews. Three to four pages not including the cover page is about the right length.

1 Introduction

What is the purpose of the article? Why was it written?

1 Analysis What are the major points of the article?

If the article includes a case, what are the major concepts presented?

1 Conclusion What are your take a ways? How can these concepts help prepare you to

become a better manager?

Do you see any application of these concepts to your current class project (our project is analysis of typical local client handmade ice-cream shop)?

1 Resource listing in APA style.

   

Second  part       (a) Using our class project "analysis of typical local handmade ice- cream shop" and the strategy formulation information from Chapter 6 of the text: Define the firm's overall orientation towards growth, stability or retrenchment (Direction Strategy) (b)Using our class project " analysis of typical local handmade ice- cream shop " and the strategy formulation information from chapter 6 in the text: Define the firm's industries or markets in which it competes (Portfolio Strategy}. Be sure to use a BSG Matrix.