target audience value prop

Personal Value Proposition Worksheet

[by deborah kania, @dirmarketingpro]

As a marketer you have and will create value propositions for products and companies. As you are getting ready to start or continue your marketing career, this exercise will help you understand yourself and help you market yourself to potential employers. It can also be a beacon for you as you navigate your career.

· What are your top 3 strengths? (Internally perceived/Externally reported)

· How do your strengths benefit a company or a position? (How do your strengths contribute to success of a company? Include industry and size of organization if appropriate)

· What proof do you have? (Experience, education, accomplishment, and/or results)

I am [type of marketing professional]

I do [area of expertise]

This is backed up by my [experience, accomplishments, education]

You benefit because [“WIIFM” - What Is In It for Me. Me = the company]

Put it all together:

RESOURCES:

http://blogs.hbr.org/cs/2011/11/five_steps_to_assess_your_strengths.html

http://blogs.hbr.org/cs/2011/11/a_value_proposition_for_your_c.html