project

Criteria

Level 4

Design Statement

10 points

Exceptional design statement explaining the concept, idea and process was submitted.

Concept/ Idea

10 points

There was a exceptional idea behind the use of the image, icon or typography. Concept is very well  developed.

Deliverables

20 points

All deliverables (Illustrator file, PDF, PNG file, Packaged Folder and sketches ) were submitted.

Typography

15 points

Exceptional use of typography. There is  excellent cohesiveness between the font usage and the client or organization.

Color

20 points

All color requirements were met.

Production

15 points

All of the production requirements were met: (Size of file, project logo is used and scaled within design, Copy on back, bar code, image embedded —where necessary.)

Workmanship (Line Quality)

10 points

All lines and points are completely smooth and not jagged

Overall Score

Level 4

90 or more