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Read the following texts |
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Eikenerry, "The Hidden Costs of Cause Marketing". Stanford Social Innovation Review Summer 2009, Available at: http://www.ssireview.org/articles/entry/the_hidden_costs_of_cause_marketing Tugen, Alina. “Nonprofit Ads Tap ‘Game of Throne to Highlight Real-World Conflict.” The New York Times. 13 March 2016. Watch Zizek on ethical implications of charitable giving/buyinghttps://www.youtube.com/watch?v=hpAMbpQ8J7g Following ppt lecture, watch interview with Evan Thomsen from ECI.Evan's bio: Evan is a graduate student at the George Washington University, Elliott School of International Affairs, where he is studying conflict and conflict resolution with a focus on developing states and the Great Lakes Region of Sub¿Saharan Africa. Evan is currently working for the Eastern Congo Initiative (ECI) as the Strategic Partnerships Officer. In this capacity Evan has supported the development of ECIs organizational strategy and advanced partner relations with organizations like the Starbucks. Prior to ECI, Evan has held a variety of positions across the field of International Affairs, including the International Institute for Strategic Studies, the National Consortium for the Study of Terrorism and Responses to Terrorism, and the United Nations. Evan has been published extensively in the journal Modern Diplomacy, and is a contributor to The Caspian Project. Evan is also a research and project consultant on issues pertaining to the developing world, including business and organizational development in the Cacao industry and law enforcement reform in human trafficking. Evan is a U.S. Army veteran, Iowa native, avid mountain climber, and world traveler. He received his B.S. in International Security and Intelligence Studies from Bellevue University, and speaks Arabic. Evan is happily married and currently living in Washington D.C. https://www.youtube.com/watch?v=glWxtAQBBXs https://www.youtube.com/watch?v=6tIbNrxlBaU 1. complete 4 short comprehension questions 1). For Zizek, how did a cup of coffee become MORE than just a cup of coffee? What are we buying? With what risks? 2). According to Eikenberry, what are some of the "hidden costs" of cause-marketing? Do you agree? 3). Business brings its consumers into a partnership to address human rights, development, and humanitarianism. What are the long-term consequences of relying on business and us as consumers in fully addressing these global challenges? 4). Eastern Congo Initiative has built an impressive alliances across different actors in its recent coffee campaign. How does each actor benefit from the relationship? Why is such an alliance unlikely to be replicated? 2. Post a forum Is CRM good for business or good for human rights? Should a for-profit actor be involved in human rights and humanitarian work? Is it better than nothing?
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