For Prof. MGK Only

profileloqentruy67
opm_200_summer_chapter_08.pptx

Forecasting

Chapter 8

Part 1

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

What is a Forecast?

Forecast

A prediction of future events used for planning purposes.

I am more interested in you understanding what forecasting is and how it can help you than “how to” forecast

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

2

Forecasting

Forecasts are critical inputs to business plans, annual plans (Strategic Planning Process/OGSM’s), and budgets

Finance, human resources, marketing, operations, and supply chain managers need forecasts to plan: output levels, purchases of services and materials, workforce and output schedules, inventories, and long-term capacities

Forecasts are made on many different variables

Forecasts are important to managing both processes and managing supply chains – manufacturing, purchasing, transportation, and INVENTORY planning

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

First Rule of Forecasting

The forecast

Is

Always

WRONG !!!

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Demand Patterns

A time series is the repeated observations of demand for a service or product in their order of occurrence

There are five basic time series patterns

Horizontal

Trend

Seasonal

Cyclical

Random

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

5

Demand Patterns

Quantity

Time

(a) Horizontal: Data cluster about a horizontal line

Figure 8.1

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

6

Demand Patterns

Quantity

Time

(b) Trend: Data consistently increase or decrease

Figure 8.1

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

7

Demand Patterns

Quantity

| | | | | | | | | | | |

J F M A M J J A S O N D

Months

(c) Seasonal: Data consistently show peaks and valleys

Year 1

Year 2

Figure 8.1

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

8

Demand Patterns

Quantity

| | | | | |

1 2 3 4 5 6

Years

(d) Cyclical: Data reveal gradual increases and decreases over extended periods

Figure 8.1

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

9

Demand Management Options

Demand Management

The process of changing demand patterns using one or more demand options

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Demand Management Options

Complementary Products (substitutes or upselling)

Promotional Pricing (moving it earlier than actual demand)

Prescheduled Appointments

Reservations

Revenue Management

Backlogs

Backorders and Stockouts

You and I might be accepting of this, but WalMart (and others) are not

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Key Decisions on Making Forecasts

Deciding What to Forecast

Level of aggregation

Units of measurement (Campbell’s Soup and others will forecast the “cases” of every product for every week of the year)

Choosing the Type of Forecasting Technique

Judgment methods

Causal methods

Time-series analysis

Trend projection using regression

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

12

Forecast Error

For any forecasting method, it is important to measure the accuracy of its forecasts.

Forecast error is simply the difference found by subtracting the forecast from actual demand for a given period, or

where

Et = forecast error for period t

Dt = actual demand in period t

Ft = forecast for period t

Et = Dt – Ft

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

(|Et |/ Dt)(100)

n

MAPE =

CFE = Et

Measures of Forecast Error

Et2

n

MSE =

|Et |

n

MAD =

Cumulative sum of forecast errors (Bias)

Average forecast error

Mean Squared Error

Mean Absolute Percent Error

Mean Absolute Deviation

Standard deviation

CFE

n

Ē=

 =

(Et – Ē)2

n – 1

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

14

74

Example 8.1

The following table shows the actual sales of upholstered chairs for a furniture manufacturer and the forecasts made for each of the last eight months.

Calculate CFE, MSE, σ, MAD, and MAPE for this product.

Month t Demand Dt Forecast Ft Error Et Error2 Et2 Absolute Error |Et| Absolute % Error (|Et|/Dt)(100)
1 200 225 –25
2 240 220 20
3 300 285 15
4 270 290 –20
5 230 250 –20 400 20 8.7
6 260 240 20 400 20 7.7
7 210 250 –40 1,600 40 19.0
8 275 240 35 1,225 35 12.7
Total –15 5,275 195 81.3%

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

15

The following table shows the actual sales of upholstered chairs for a furniture manufacturer and the forecasts made for each of the last eight months.

Calculate CFE, MSE, σ, MAD, and MAPE for this product.

625 25 12.5%
400 20 8.3
225 15 5.0
400 20 7.4

Example 8.1

Month t Demand Dt Forecast Ft Error Et Error2 Et2 Absolute Error |Et| Absolute % Error (|Et|/Dt)(100)
1 200 225 –25
2 240 220 20
3 300 285 15
4 270 290 –20
5 230 250 –20 400 20 8.7
6 260 240 20 400 20 7.7
7 210 250 –40 1,600 40 19.0
8 275 240 35 1,225 35 12.7
Total –15 5,275 195 81.3%

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

16

Using the formulas for the measures, we get:

CFE =

–15

Average forecast error (mean bias):

Mean squared error:

Cumulative forecast error (mean bias)

MSE =

Et2

n

5,275

8

=

659.4

=

Example 8.1

CFE

n

–1.875

= =

15

8

Ē =

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

17

Standard deviation:

Example 8.1

Mean absolute deviation:

Mean absolute percent error:

S[Et – (–1.875)]2

n – 1

s =

S|Et |

n

MAD =

(S|Et |/ Dt)(100)

n

MAPE =

= 27.4

= = 24.4

195

8

= = 10.2%

81.3%

8

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

18

Example 8.1

A CFE of –15 indicates that the forecast has a slight bias to overestimate demand.

The MSE, σ, and MAD statistics provide measures of forecast error variability.

A MAD of 24.4 means that the average forecast error was 24.4 units in absolute value.

The value of σ, 27.4, indicates that the sample distribution of forecast errors has a standard deviation of 27.4 units.

A MAPE of 10.2 percent implies that, on average, the forecast error was about 10 percent of actual demand.

These measures become more reliable as the number of periods of data increases.

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

19

Judgment Methods

Other methods (casual, time-series, and trend projection using regression) require an adequate history file, which might not be available. (might be used for new products with no history)

Judgmental forecasts use contextual knowledge gained through experience.

Salesforce estimates

Executive opinion

Market research

Delphi method

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Causal Methods: Linear Regression

A dependent variable is related to one or more independent variables by a linear equation

The independent variables are assumed to “cause” the results observed in the past

Simple linear regression model is a straight line

Y = a + bX

where

Y = dependent variable

X = independent variable

a = Y-intercept of the line

b = slope of the line

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Linear Regression

Dependent variable

Independent variable

X

Y

Estimate of

Y from

regression

equation

Regression

equation:

Y = a + bX

Actual

value

of Y

Value of X used

to estimate Y

Deviation,

or error

Figure 8.3

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Linear Regression

The sample correlation coefficient, r

Measures the direction and strength of the relationship between the independent variable and the dependent variable.

The value of r can range from –1.00 ≤ r ≤ 1.00

The sample coefficient of determination, r2

Measures the amount of variation in the dependent variable about its mean that is explained by the regression line

The values of r2 range from 0.00 ≤ r2 ≤ 1.00

The standard error of the estimate, syx

Measures how closely the data on the dependent variable cluster around the regression line

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Example 8.2

The supply chain manager seeks a better way to forecast the demand for door hinges and believes that the demand is related to advertising expenditures. The following are sales and advertising data for the past 5 months:

Month Sales (thousands of units) Advertising (thousands of $)
1 264 2.5
2 116 1.3
3 165 1.4
4 101 1.0
5 209 2.0

The company will spend $1,750 next month on advertising for the product. Use linear regression to develop an equation and a forecast for this product.

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Example 8.2

We used POM for Windows to determine the best values of a, b, the correlation coefficient, the coefficient of determination, and the standard error of the estimate

The regression equation is

Y = –8.135 + 109.229X

a = –8.135

b = 109.229X

r = 0.980

r2 = 0.960

syx = 15.603

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Example 8.2

The r of 0.98 suggests an unusually strong positive relationship between sales and advertising expenditures. The coefficient of determination, r2, implies that 96 percent of the variation in sales is explained by advertising expenditures.

| |

1.0 2.0

Advertising ($000)

250 –

200 –

150 –

100 –

50 –

0 –

Sales (000 units)

Brass Door Hinge

X

X

X

X

X

X

Data

Forecasts

Figure 8.4

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Example 8.2

Forecast for month 6:

Y = –8.135 + 109.229X

Y = –8.135 + 109.229(1.75)

Y = 183.016 or 183,016 units

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Time Series Methods

Naïve forecast

The forecast for the next period equals the demand for the current period (Forecast = Dt)

Horizontal Patterns: Estimating the average

Simple moving average

Weighted moving average

Exponential smoothing

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Simple Moving Averages

Specifically, the forecast for period t + 1 can be calculated at the end of period t (after the actual demand for period t is known) as

Ft+1 = =

Sum of last n demands

n

Dt + Dt-1 + Dt-2 + … + Dt-n+1

n

where

Dt = actual demand in period t

n = total number of periods in the average

Ft+1 = forecast for period t + 1

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Example 8.3

a. Compute a three-week moving average forecast for the arrival of medical clinic patients in week 4. The numbers of arrivals for the past three weeks were as follows:

Week Patient Arrivals
1 400
2 380
3 411

b. If the actual number of patient arrivals in week 4 is 415, what is the forecast error for week 4?

c. What is the forecast for week 5?

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

30

Example 8.3

a. The moving average forecast at the end of week 3 is:

Week Patient Arrivals
1 400
2 380
3 411

b. The forecast error for week 4 is

F4 =

= 397.0

411 + 380 + 400

3

E4 = D4 – F4

= 415 – 397 = 18

c. The forecast for week 5 requires the actual arrivals from weeks 2 through 4, the three most recent weeks of data

F5 =

= 402.0

415 + 411 + 380

3

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

31

Application 8.1

Estimating with Simple Moving Average using the following customer-arrival data:

Month Customer arrival
1 800
2 740
3 810
4 790

Use a three-month moving average to forecast customer arrivals for month 5

F5 =

= 780

D4 + D3 + D2

3

790 + 810 + 740

3

=

Forecast for month 5 is 780 customer arrivals

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Application 8.1

If the actual number of arrivals in month 5 is 805, what is the forecast for month 6?

F6 =

= 801.667

D5 + D4 + D3

3

805 + 790 + 810

3

=

Forecast for month 6 is 802 customer arrivals

Month Customer arrival
1 800
2 740
3 810
4 790

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Application 8.1

Forecast error is simply the difference found by subtracting the forecast from actual demand for a given period, or

Given the three-month moving average forecast for month 5, and the number of patients that actually arrived (805), what is the forecast error?

Forecast error for month 5 is 25

Et = Dt – Ft

E5 =

805 – 780

= 25

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

In the weighted moving average method, each historical demand in the average can have its own weight, provided that the sum of the weights equals 1.0.

The average is obtained by multiplying the weight of each period by the actual demand for that period, and then adding the products together

Weighted Moving Averages

Ft+1 = W1D1 + W2D2 + … + WnDt-n+1

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

35

Soup Sales

Winter

Spring

Summer

Summer

Fall

Moving average nor weighted moving average would not work at anytime during the year

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Application 8.2

Using the customer arrival data in Application 14.1, let

W1 = 0.50, W2 = 0.30, and W3 = 0.20. Use the weighted moving average method to forecast arrivals for month 5.

= 0.50(790) + 0.30(810) + 0.20(740)

F5 = W1D4 + W2D3 + W3D2

= 786

Forecast for month 5 is 786 customer arrivals.

Given the number of customers that actually arrived (805),

what is the forecast error?

Forecast error for month 5 is 19.

E5 =

805 – 786

= 19

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

37

Application 8.2

If the actual number of arrivals in month 5 is 805, compute the forecast for month 6:

= 0.50(805) + 0.30(790) + 0.20(810)

F6 = W1D5 + W2D4 + W3D3

= 801.5

Forecast for month 6 is 802 customer arrivals.

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

38

Exponential Smoothing

A sophisticated weighted moving average that calculates the average of a time series by implicitly giving recent demands more weight than earlier demands

Requires only three items of data

The last period’s forecast

The demand for this period

A smoothing parameter, alpha (α), where 0 ≤ α ≤ 1.0

The equation for the forecast is

Ft+1 = α(Demand this period) + (1 – α)(Forecast calculated last period)

= αDt + (1 – α)Ft

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

39

Exponential Smoothing

The emphasis given to the most recent demand levels can be adjusted by changing the smoothing parameter.

Larger α values emphasize recent levels of demand and result in forecasts more responsive to changes in the underlying average.

Smaller α values treat past demand more uniformly and result in more stable forecasts.

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

40

Example 8.4

Reconsider the patient arrival data in Example 14.3. It is now the end of week 3 so the actual arrivals is known to be 411 patients. Using α = 0.10, calculate the exponential smoothing forecast for week 4.

b. What was the forecast error for week 4 if the actual demand turned out to be 415?

c. What is the forecast for week 5?

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

41

Example 8.4

a. To obtain the forecast for week 4, using exponential smoothing with and the initial forecast of 390*, we calculate the average at the end of week 3 as:

F4 =

Thus, the forecast for week 4 would be 392 patients.

0.10(411) + 0.90(390) = 392.1

* Here the initial forecast of 390 is the average of the first two weeks of demand. POM for Windows and OM Explorer, on the other hand, simply use the actual demand for the first week as the default setting for the initial forecast for period 1, and do not begin tracking forecast errors until the second period.

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

42

Example 8.4

b. The forecast error for week 4 is

c. The new forecast for week 5 would be

E4 =

F5 =

or 394 patients.

415 – 392 = 23

0.10(415) + 0.90(392.1) = 394.4

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

43

Suppose that there were 790 arrivals in month 4 (Dt ), whereas the forecast (Ft) was for 783 arrivals. Use exponential smoothing with α = 0.20 to compute the forecast for month 5.

Ft+1 = Ft + α(Dt – Ft)

783 + 0.20(790 – 783)

= 784.4

Forecast for month 5 is 784 customer arrivals

Given the number of patients that actually arrived (805), what is the forecast error?

E5 =

Forecast error for month 5 is 21

805 – 784 = 21

Application 8.3

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Given the actual number of arrivals in month 5, what is the forecast for month 6?

Ft+1 = Ft + α(Dt – Ft)

= 784.4 + 0.20(805 – 784.4)

= 788.52

Forecast for month 6 is 789 customer arrivals

Application 8.3

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Trend Patterns: Using Regression

A trend in a time series is a systematic increase or decrease in the average of the series over time

The forecast can be improved by calculating an estimate of the trend

Trend Projection with Regression accounts for the trend with simple regression analysis.

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

46

Example 8.5

Medanalysis, Inc., provides medical laboratory services

Managers are interested in forecasting the number of blood analysis requests per week

There has been a national increase in requests for standard blood tests.

The arrivals over the next 16 weeks are given in Table 8.1.

What is the forecasted demand for the next three periods?

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

47

Example 8.5

Week Arrivals Week Arrivals
1 28 9 61
2 27 10 39
3 44 11 55
4 37 12 54
5 35 13 52
6 53 14 60
7 38 15 60
8 57 16 75

Table 8.1

Arrivals at Medanalysis, Inc.

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Example 8.5

Figure 8.6(a)

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Example 8.5

Figure 8.6(b)

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Application 8.4

Use OM Explorer to project the following weekly demand data using trend projection with regression.

What is the forecasted demand for periods 11-14?

Week Demand Week Demand
1 2 3 4 5 24 34 29 27 39 6 7 8 9 10 42 39 56 45 43

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Application 8.4

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Application 8.4

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Seasonal Patterns: Using Seasonal Factors

Multiplicative seasonal method

A method whereby seasonal factors are multiplied by an estimate of average demand to arrive at a seasonal forecast.

Additive seasonal method

A method in which seasonal forecasts are generated by adding a constant to the estimate of average demand per season.

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

54

For each year, calculate the average demand for each season by dividing annual demand by the number of seasons per year.

For each year, divide the actual demand for each season by the average demand per season, resulting in a seasonal factor for each season.

Calculate the average seasonal factor for each season using the results from Step 2.

Calculate each season’s forecast for next year.

Multiplicative Seasonal Method

Multiplicative seasonal method

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

55

The manager wants to forecast customer demand for each quarter of year 5, based on an estimate of total year 5 demand of 2,600 customers.

Example 8.6

The manager of the Stanley Steemer carpet cleaning company needs a quarterly forecast of the number of customers expected next year. The carpet cleaning business is seasonal, with a peak in the third quarter and a trough in the first quarter. Following are the quarterly demand data from the past 4 years:

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

56

60

Example 8.6

YEAR 1 YEAR 2
     
Q Demand Seasonal Factor (1) Demand Seasonal Factor (2)
1 45 45/250 = 0.18 70 70/300 = 0.23
2 335 335/250 = 1.34 370 370/300 = 1.23
3 520 520/250 = 2.08 590 590/300 = 1.97
4 100 100/250 = 0.40 170 170/300 = 0.57
Total 1,000 1,200  
Average 1,000/4 = 250   1,200/4 = 300  

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Example 8.6

YEAR 3 YEAR 4
     
Q Demand Seasonal Factor (3) Demand Seasonal Factor (4)
1 100 100/450 = 0.22 100 100/550 = 0.18
2 585 585/450 = 1.30 725 725/550 = 1.32
3 830 830/450 = 1.84 1160 1160/550 = 2.11
4 285 285/450 = 0.63 215 215/550 = 0.39
Total 1,800 2,200  
Average 1,800/4 = 450   2,200/4 = 550  

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Example 8.6

Quarterly Forecasts

Quarter Forecast
1 650 x 0.2043 = 132.795
2 650 x 1.2979 = 843.635
3 650 x 2.001 = 1,300.06
4 650 x 0.4977 = 323.505
Quarter Average Seasonal Factor
1 0.2043
2 1.2979
3 2.0001
4 0.4977

Average Seasonal Factor

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

59

60

Example 8.6

Figure 8.7

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

60

Application 8.5

Suppose the multiplicative seasonal method is being used to forecast customer demand. The actual demand and seasonal indices are shown below.

Year 1 Year 2 Average Index
Quarter Demand Index Demand Index
1 100 0.40 192 0.64 0.52
2 400 1.60 408 1.36 1.48
3 300 1.20 384 1.28 1.24
4 200 0.80 216 0.72 0.76
Average 250 300

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Application 8.5

1320 units ÷ 4 quarters = 330 units

Quarter Average Index
1 0.52
2 1.48
3 1.24
4 0.76

If the projected demand for Year 3 is 1320 units, what is the forecast for each quarter of that year?

Forecast for Quarter 1 =

Forecast for Quarter 2 =

Forecast for Quarter 3 =

Forecast for Quarter 4 =

0.52(330) ≈ 172 units

1.48(330) ≈ 488 units

1.24(330) ≈ 409 units

0.76(330) ≈ 251 units

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Criteria for Selecting Time-Series Method

Criteria:

Minimizing bias (CFE)

Minimizing MAPE, MAD, or MSE

Maximizing r2 for trend projections using regression

Using a holdout sample analysis

Using a tracking signal

Meeting managerial expectations of changes in the components of demand.

Minimizing the forecast errors in recent periods.

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

63

Choosing a Time-Series Method

Using Statistical Criteria:

For more stable demand patterns, use lower a values or larger n values to emphasize historical experience.

For more dynamic demand patters, use higher a values or smaller n values.

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Choosing a Time-Series Method

Holdout sample

Actual demands from the more recent time periods in the time series that are set aside to test different models developed from the earlier time periods.

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Tracking Signals

A measure that indicates whether a method of forecasting is accurately predicting actual changes in demand.

Tracking signal =

CFE

MAD

Each period, the CFE and MAD are updated to reflect current error, and the tracking signal is compared to some predetermined limits.

CFE

MADt

or

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Tracking Signals

The MAD can be calculated as the simple average of all absolute errors or as a weighted average determined by the exponential smoothing method

MADt = α|Et| + (1 – α)MADt-1

If forecast errors are normally distributed with a mean of 0, the relationship between σ and MAD is simple

σ = (  /2)(MAD)  1.25(MAD)

MAD = 0.7978σ  0.8σ where p = 3.1416

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

+2.0 –

+1.5 –

+1.0 –

+0.5 –

0 –

–0.5 –

–1.0 –

–1.5 –

| | | | |

0 5 10 15 20 25

Observation number

Tracking signal

Out of control

Tracking Signals

Control limit

Control limit

Figure 8.8

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

68

86

This slide completes Figure 13.9 and shows the use of a tracking signal.

Forecasting as a Process

Finalize

and communicate

6

Review by Operating Committee

5

Revise forecasts

4

Consensus meetings and collaboration

3

Prepare initial forecasts

2

Adjust history file

1

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

69

Using Multiple Forecasting Methods

Combination forecasts

Judgmental adjustments

Focus forecasting

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Forecasting Principles

SOME PRINCIPLES FOR THE FORECASTING PROCESS
Better processes yield better forecasts
Demand forecasting is being done in virtually every company, either formally or informally. The challenge is to do it well—better than the competition
Better forecasts result in better customer service and lower costs, as well as better relationships with suppliers and customers
The forecast can and must make sense based on the big picture, economic outlook, market share, and so on
The best way to improve forecast accuracy is to focus on reducing forecast error
Bias is the worst kind of forecast error; strive for zero bias
Whenever possible, forecast at more aggregate levels. Forecast in detail only where necessary
Far more can be gained by people collaborating and communicating well than by using the most advanced forecasting technique or model

Table 8.2

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

71

Forecasting Principles

SOME PRINCIPLES FOR THE FORECASTING PROCESS – But Most Importantly
Better forecasting reduces variability which allows you to reduce inventory VMI helps you to forecasting better CPFR helps even more

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

72

Forecasting

Chapter 8

Part 2

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Vendor Managed Inventory (VMI)

Consumers

Retailers

Distributors

Suppliers

Product Flow

Manufacturers

Materials/ingredients

Finished Product

VMI

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Build a competitive advantage that helps to build the business while driving down costs.

Improve customer satisfaction – drives additional sales.

Provides more detailed data, closer to the point of actual demand, to help develop better production and inventory plans/forecasts, ultimately leading to lower inventories at the manufacturer.

Reduces lead-time from “order to delivery” (the order fulfillment process) and provides an additional set of eyes to manage the customer’s inventory that will ultimately lead to lower inventories at the retailer and manufacturer.

Transfers responsibility of retailer inventory management to the vendor.

Improve the business relationship between the two trading partners.

VMI’s Objectives

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Customer Benefits

Reduces and balances inventory levels

Improves cash flow

More productive use of the Buyers time

Improves service level to distribution centers and stores, reducing out of stocks

Reduces administrative costs

Warehouse efficiencies (reduced space requirements, less product handling, stabilize staffing/reduce overtime)

Reduce damage/unsaleables

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Improve reliability (on time deliveries)

Shorter lead-time/cycle-time

Higher truckload utilization

Increased volume

Increased profitability

Dedicated Single Point of Contact (SPOC)

Preferential treatment on order fulfillment, product allocations, shipments

Customer Benefits (continued)

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Supplier/Manufacturer Benefits

Reduces and balances inventory levels

Shorter lead-time/cycle-time

Higher truckload utilization

Improves cash flow, increases sales and profitability

Improves “perfect order” %

Increases service level to distribution centers and stores, reducing out of stocks (reliability) – increasing sales

Warehouse efficiencies (reduced space requirements, less product handling, stabilize staffing/reduce overtime)

Reduce damage/unsaleables

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

VMI Performance Measures

Inventory levels ($, weeks on hand, turns)

On time deliveries

Order/case completeness

Out of stocks/cuts to stores (increased reaction time)

Communication (problems before they happen, special promotions, etc.)

Perfect orders – on-time, complete and billed accurately

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

VMI – Combined With Consignment

Who knows what consignment is?

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Consignment Concept

Customer pays based on scan data (actual sales) versus receipt of goods

Customer builds trust in inventory control capabilities of supplier

Customer no longer needs to manage inventory on a daily/weekly basis

Eliminates 2% terms discount (2% 10, net 30)

Eliminate invoicing

Customer required to be Vendor Managed Inventory (VMI), Electronic Funds Transfer (EFT) capable

Incents efficient behaviors

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Consignment Timeline

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

83

Radio Frequency Tags

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

83

Adding Collaboration to the Process The Next Phase of VMI

CPFR

Collaborative planning, forecasting, and replenishment

A process for supply chain integration that allows a supplier and its customers to collaborate on making the forecast by using the Internet.

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Chicken Palace periodically offers carryout five-piece chicken dinners at special prices. Let Y be the number of dinners sold and X be the price. Based on the historical observations and calculations in the following table, determine the regression equation, correlation coefficient, and coefficient of determination. How many dinners can Chicken Palace expect to sell at $3.00 each?

Observation Price (X) Dinners Sold (Y)
1 $2.70 760
2 $3.50 510
3 $2.00 980
4 $4.20 250
5 $3.10 320
6 $4.05 480
Total $19.55 3,300
Average $ 3.26 550

Solved Problem 1

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

We use the computer to calculate the best values of a, b, the correlation coefficient, and the coefficient of determination

r 2 = 0.71

r = –0.84

b = –277.63

a = 1,454.60

The regression line is

Y = a + bX =

1,454.60 – 277.63X

For an estimated sales price of $3.00 per dinner

Y = a + bX =

1,454.60 – 277.63(3.00)

= 621.71 or 622 dinners

Solved Problem 1

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

The Polish General’s Pizza Parlor is a small restaurant catering to patrons with a taste for European pizza. One of its specialties is Polish Prize pizza. The manager must forecast weekly demand for these special pizzas so that he can order pizza shells weekly. Recently, demand has been as follows:

Week Pizzas Week Pizzas
June 2 50 June 23 56
June 9 65 June 30 55
June 16 52 July 7 60

a. Forecast the demand for pizza for June 23 to July 14 by using the simple moving average method with n = 3 then using the weighted moving average method with and weights of 0.50, 0.30, and 0.20, with 0.50.

b. Calculate the MAD for each method.

Solved Problem 2

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

a. The simple moving average method and the weighted moving average method give the following results:

Current Week Simple Moving Average Forecast for Next Week Weighted Moving Average Forecast for Next Week
June 16
June 23
June 30
July 7

= 55.7 or 56

52 + 65 + 50

3

[(0.5  52) + (0.3  65) + (0.2  50)] = 55.5 or 56

= 57.7 or 58

56 + 52 + 65

3

= 54.3 or 54

55 + 56 + 52

3

[(0.5  56) + (0.3  52) + (0.2  65)] = 56.6 or 57

[(0.5  55) + (0.3  56) + (0.2  52)] = 54.7 or 55

= 57.0 or 57

60 + 55 + 56

3

[(0.5  60) + (0.3  55) + (0.2  56)] = 57.7 or 58

Solved Problem 2

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

b. The mean absolute deviation is calculated as follows:

Simple Moving Average Weighted Moving Average
Week Actual Demand Forecast for This Week Absolute Errors |Et| Forecast for This Week Absolute Errors |Et|
June 23 56 56 56
June 30 55 58 57
July 7 60 54 55

|56 – 56| = 0

|55 – 58| = 3

|60 – 54| = 6

MAD = = 3

0 + 3 + 6

3

MAD = = 2.3

0 + 2 + 2

3

|56 – 56| = 0

|55 – 57| = 2

|60 – 55| = 5

For this limited set of data, the weighted moving average method resulted in a slightly lower mean absolute deviation. However, final conclusions can be made only after analyzing much more data.

Solved Problem 2

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

The monthly demand for units manufactured by the Acme Rocket Company has been as follows:

Month Units Month Units
May 100 September 105
June 80 October 110
July 110 November 125
August 115 December 120

a. Use the exponential smoothing method to forecast June to January. The initial forecast for May was 105 units; α = 0.2.

b. Calculate the absolute percentage error for each month from June through December and the MAD and MAPE of forecast error as of the end of December.

c. Calculate the tracking signal as of the end of December. What can you say about the performance of your forecasting method?

Solved Problem 3

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

a.

Current Month, t Calculating Forecast for Next Month Ft+1 = αDt + (1 – α)Ft Forecast for Month t + 1
May June
June July
July August
August September
September October
October November
November December
December January

0.2(100) + 0.8(105)

= 104.0 or 104

0.2(80) + 0.8(104.0)

0.2(110) + 0.8(99.2)

= 99.2 or 99

= 101.4 or 101

0.2(115) + 0.8(101.4)

0.2(105) + 0.8(104.1)

0.2(110) + 0.8(104.3)

0.2(125) + 0.8(105.4)

0.2(120) + 0.8(109.3)

= 104.1 or 104

= 104.3 or 104

= 105.4 or 105

= 109.3 or 109

= 111.4 or 111

Solved Problem 3

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

b.

–24
24
30.0%
11
11
10.0
Month, t Actual Demand, Dt Forecast, Ft Error, Et = Dt – Ft Absolute Error, |Et| Absolute Percent Error, (|Et|/Dt)(100)
June 80 104
July 110 99
August 115 101
September 105 104
October 110 104
November 125 105
December 120 109
Total 765
14 14 12.0
1 1 1.0
6 6 5.5
20 20 16.0
11 11 9.2
39 87 83.7%

|Et |

n

MAD =

(|Et |/Dt)(100)

n

MAPE =

= = 11.96%

83.7%

7

= = 12.4

87

7

Solved Problem 3

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

c. As of the end of December, the cumulative sum of forecast errors (CFE) is 39. Using the mean absolute deviation calculated in part (b), we calculate the tracking signal:

The probability that a tracking signal value of 3.14 could be generated completely by chance is small. Consequently, we should revise our approach. The long string of forecasts lower than actual demand suggests use of a trend method.

Tracking signal =

CFE

MAD

= = 3.14

39

12.4

Solved Problem 3

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

The Northville Post Office experiences a seasonal pattern of daily mail volume every week. The following data for two representative weeks are expressed in thousands of pieces of mail:

Day Week 1 Week 2
Sunday 5 8
Monday 20 15
Tuesday 30 32
Wednesday 35 30
Thursday 49 45
Friday 70 70
Saturday 15 10
Total 224 210

a. Calculate a seasonal factor for each day of the week.

b. If the postmaster estimates 230,000 pieces of mail to be sorted next week, forecast the volume for each day.

Solved Problem 4

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

Week 1 Week 2
Day Mail Volume Seasonal Factor (1) Mail Volume Seasonal Factor (2) Average Seasonal Factor [(1) + (2)]/2
Sunday 5 8
Monday 20 15
Tuesday 30 32
Wednesday 35 30
Thursday 49 45
Friday 70 70
Saturday 15 10
Total 224 210
Average 224/7 = 32 210/7 = 30

5/32 = 0.15625

20/32 = 0.62500

30/32 = 0.93750

8/30 = 0.26667

15/30 = 0.50000

32/30 = 1.06667

0.21146

0.56250

1.00209

35/32 = 1.09375

49/32 = 1.53125

70/32 = 2.18750

15/32 = 0.46875

30/30 = 1.00000

45/30 = 1.50000

70/30 = 2.33333

10/30 = 0.33333

1.04688

1.51563

2.26042

0.40104

Solved Problem 4

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

b. The average daily mail volume is expected to be 230,000/7 = 32,857 pieces of mail. Using the average seasonal factors calculated in part (a), we obtain the following forecasts:

6,948

18,482

32,926

0.21146(32,857) =

0.56250(32,857) =

1.00209(32,857) =

34,397

49,799

74,271

13,177

230,000

1.04688(32,857) =

1.51563(32,857) =

2.26042(32,857) =

0.40104(32,857) =

Day Calculations Forecast
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Total

Solved Problem 4

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

This Week’s Discussions

Dell – What has made Dell so unique in the way in which they have managed their Operations/Supply Chain?

Copyright ©2016 Pearson Education, Inc. All rights reserved.

8-‹#›

010203040506012Days

Order To Payment Cycle Comparison

Order GeneratedOrder AcquiredOrder ShippedOrder Recieved1st Case Moved1st PaymentLast Case MovedLast Payment

Average

Payment

Average

Payment

Chart1

1 1 3 1 19 26
1 3 1 5 1 5 1
Average Payment
Average Payment
Order Generated
Order Acquired
Order Shipped
Order Recieved
1st Case Moved
1st Payment
Last Case Moved
Last Payment
Days
Order To Payment Cycle Comparison

Sheet1

non con consignment
order genrated 1 1
order acquired 1
order shipped 3 3
order received 1 1
first case moved 5
first EFT payment 19 1
last case moved 5
last EFT payment 26 1
total 51 17

Sheet2

Sheet3