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requirements.docxStrategy Analysis and Selection
Purpose: Understand how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market.
In this assignment, students will 1) assess long-term objectives, 2) identify and evaluate alternative strategies and 3) recommend strategies for a company to pursue.
Instructions:
In completing the assignment, students will perform research on the company provided, answer the questions below in narrative form and will follow the steps provided below:
Requirements
-Create a double-spaced, 12-point font Word document in third person. The final product will be between 4-5 pages in length excluding the title page, exhibits and reference page.
-APA format with in-text citations
-No direct quotes
-Review assignment grading rubric (see attached)
-Follow this format:
· Title page with title, your name, the course, the instructor’s name;
· Executive Summary;
· Comprehensive Written Analysis:
-Provide a comprehensive internal environmental analysis of company.
Respond to the following:
Use the tools, concepts and information from your own research to perform a strategic analysis and selection of strategies.
· Develop a BCG Matrix for selected company;
· Develop a Grand Strategy matrix;
· Develop a QSPM for selected company;
· Analyze and discuss possible strategies;
· Discuss cultural factors that should be considered in analyzing and choosing among the alternative strategies;
· Recommend the best strategies among the alternative strategies and explain why these strategies are the best;
Create an introductory paragraph. The Introduction should clearly and concisely convey the main points of the assignment’s requirements. Review the following website to learn how to write an introductory paragraph: http://www.writing.ucsb.edu/faculty/donelan/intro.html
Write a summary paragraph. A summary paragraph restates the main idea(s) of the essay. Make sure to leave a reader with a sense that the essay is complete. The summary paragraph is the last paragraph of a paper.
Sources
http://finance.yahoo.com/q?s=gps
http://www.morningstar.com/stocks/xnys/gps/quote.html
https://www.youtube.com/watch?v=fYWHaOjWnN8
http://www.maxi-pedia.com/IFE+EFE+matrix+internal+factor+evaluation
http://www.strategicmanagementinsight.com/tools/bcg-matrix-growth-share.html
http://www.mba-tutorials.com/strategy/230-quantitative-strategic-planning-matrix-qspm.html
http://www.maxi-pedia.com/internal+external+IE+matrix
http://smallbusiness.chron.com/five-types-business-level-strategies-781.html
http://www.professionalacademy.com/news/marketing-theories-boston-consulting-group-matrix
http://iveybusinessjournal.com/publication/what-is-corporate-strategy-really/
http://sloanreview.mit.edu/article/how-to-build-collaborative-advantage/
https://www.youtube.com/watch?v=zC13IaTFtXg
http://www.valuebasedmanagement.net/methods_schein_three_levels_culture.html
