target homework for integrated marketing campaign2

Targeting Profile

The targeted person in this photograph is a young adult, likely between the ages of 16- 21. She is a female checking for traffic to cross the street, or possibly waiting at a public transit stop, among other pedestrians. The surrounding pedestrians appear unrelated, presented in a more professional manner than herself, and they seem to be in a city setting. In terms of physical appearance, this female has an atypical approach to attire, She has chosen to bare her skin on her shoulders and arms. She has flawlessly straightened hair, suggesting that she uses products such as straightening irons and hair serums to maintain her head of long, brunette hair. She wears a necklace and bracelet, showing an interest in accessorizing. Her clothing choices are basic, showing no brand associations. She wears tights under her extremely short denim shorts, seen as her effort to bring a unique element to her rather plain choice of outfit. Based on everything other than her shoes, she seems relatively uninterested in high fashion and the costs and images associated with branded apparel. The woman is traveling alone, carrying a bag with no sign of what it holds. Her appearance signifies a lack of acceptance for societal standards and expectations, as she dresses with a lack of conservativeness. It can be assumed that she is rebellious in nature and associated with a sort of punkish, alternative lifestyle in whatever city she may be traveling. I don’t think she is likely to be attending college and probably works full time as a waitress and sometimes babysits. Her shoes are a telling sign of her interests and social associations. The female is wearing a skate shoe, and it can be assumed that she spends time with other people of that style, those of whom typically enjoy rebellious and grungy fashion statements, skateboarding and a variety of alternative music tastes. Her shoes are a statement piece in her outfit, and lend insight into other brands she may be interested in and stores she might be found shopping in. Brands might include Etnies, Osiris, DC, Vans and stores such as Zumiez, Journeys, or boutique skate shops. She probably spends more time texting her friends than is typical for a person her age. She probably watches some primetime TV – something like 2 Broke Girls, which she sees as partially about her life -- a waitress struggling to make it. She probably also spends time on skating sites and reads a couple fashion blogs that suit her style.