Fill in the blanks questions regarding experiments
sleepy_joy
experiments.docPAGE
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BUS 138 Marketing Research
Individual Project Assignment 3 (IPA 3): Ch. 9 Experiments
1. Suppose you wanted to test the effect of two different email requests inviting people to participate in a survey posted on the Internet. One said if someone participated, $10 would be donated to charity, and the other said if someone participated, he or she would have a chance to win $100.
1) What is the independent variable? (.5 pt) ______________________________________
2) What is a possible dependent variable? (.5 pt) __________________________________
3) Make up some numbers in the table below and then explain a possible main effect. (1 pt)
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________________________________________________________________________
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2. Suppose you wanted to study the effects of subliminal words in a beer ad and consumers’ gender on the liking of the beer ad. The table below shows the results.
21
Results
Subjects were asked to use a 10 -point scale to indicate their liking with “1” being “dislike” and “10” being “like.”
9375
PresenceAbsenceSubliminal Words (sex)MaleFemale
6648
1) What is the independent variable? (.5 pt) ____________________________________
2) What type of variable is gender? (.5 pt) __________________________________
3) What is the dependent variable? (.5 pt) _____________________________________
4) Is there a main effect? If yes, describe it below (1 pt):
5) Is there an interaction effect? If yes, describe it below (1.5 pts):
6) State the definition of main effect and interaction effect, respectively (1 pt).
21
Results
Subjects were asked to use a 10-point scale to indicate their liking with “1” being “dislike” and “10” being “like.”
| 9 | 3 |
| 7 | 5 |
Presence
Absence
Subliminal Words (sex)
Male
Female
6
6
4
8
