Porter's five forces strategy

In addition to meeting the requirements ofsatisfactory, provided an analysis of market structure requirements including number of firms, uniformity of products, ease of entry and exit.

35%

Identification of Porter’s Five Forces

Did not identify all five forces.

Identified all five forces.

In addition to identifying all five forces provided the detail for relating them to the requirement of market structure.

15%

Identification of Application of Porter’s Five Forces to auto industry

Did not clearly identify an appropriate application of each concept identified in the scenario.

Clearly identified an appropriate application of each concept identified in the scenario.

In addition to meeting the requirements ofsatisfactory, for each concept identified, defined at least one future opportunity.

10%

Demonstrate Critical Thought in Analyzing Information

Does not demonstrate critical thought in the analysis of the information, or analysis is disjointed

Demonstrates critical thought in analyzing the information by presenting various perspectives on the concepts

In addition to meeting requirements ofsatisfactory,synthesizes information across concepts effectively

10%

Demonstrate Quality and Effectiveness in Written Communication

Written communication is ineffective, with numerous spelling and grammatical errors or poorly constructed sentences

Written communication is effective

In addition to meeting the requirements ofsatisfactory, the paper is engaging to the reader with concise and clear communication

10%

Adhere to APA Writing Style Requirements

Numerous errors in format, style, or reference citation

Few errors in format, style, or reference citation

Virtually no errors in format, style, or reference citation

5%

Citation

Did not provide an appropriate citation.

Provided an appropriate citation

N/A