Business Marketing Plan

Restaurant Market Potential Polygon 3 Prepared by Esri Area: 0.49 square miles

Demographic Summary 2015 2020 Population 2,253 2,370 Population 18+ 1,705 1,806 Households 723 765 Median Household Income $26,925 $32,225

Expected Number of Product/Consumer Behavior Adults Percent MPI

Went to family restaurant/steak house in last 6 mo 1,166 68.4% 90 Went to family restaurant/steak house 4+ times/mo 360 21.1% 73 Spent at family rest/steak hse last 6 months: <$31 152 8.9% 124 Spent at family rest/steak hse last 6 months: $31-50 178 10.4% 123 Spent at family rest/steak hse last 6 months: $51-100 226 13.3% 88 Spent at family rest/steak hse last 6 months: $101-200 135 7.9% 65 Spent at family rest/steak hse last 6 months: $201-300 82 4.8% 81 Spent at family rest/steak hse last 6 months: $301+ 72 4.2% 57 Family restaurant/steak house last 6 months: breakfast 199 11.7% 93 Family restaurant/steak house last 6 months: lunch 218 12.8% 66 Family restaurant/steak house last 6 months: dinner 645 37.8% 79 Family restaurant/steak house last 6 months: snack 40 2.3% 134 Family restaurant/steak house last 6 months: weekday 466 27.3% 86 Family restaurant/steak house last 6 months: weekend 556 32.6% 77 Fam rest/steak hse/6 months: Applebee`s 318 18.7% 75 Fam rest/steak hse/6 months: Bob Evans Farms 74 4.3% 117 Fam rest/steak hse/6 months: Buffalo Wild Wings 125 7.3% 96 Fam rest/steak hse/6 months: California Pizza Kitchen 43 2.5% 78 Fam rest/steak hse/6 months: Carrabba`s Italian Grill 29 1.7% 55 Fam rest/steak hse/6 months: The Cheesecake Factory 73 4.3% 63 Fam rest/steak hse/6 months: Chili`s Grill & Bar 168 9.9% 81 Fam rest/steak hse/6 months: CiCi`s Pizza 66 3.9% 87 Fam rest/steak hse/6 months: Cracker Barrel 159 9.3% 96 Fam rest/steak hse/6 months: Denny`s 181 10.6% 112 Fam rest/steak hse/6 months: Golden Corral 143 8.4% 98 Fam rest/steak hse/6 months: IHOP 102 6.0% 51 Fam rest/steak hse/6 months: Logan`s Roadhouse 75 4.4% 123 Fam rest/steak hse/6 months: LongHorn Steakhouse 44 2.6% 60 Fam rest/steak hse/6 months: Old Country Buffet 47 2.8% 131 Fam rest/steak hse/6 months: Olive Garden 228 13.4% 76 Fam rest/steak hse/6 months: Outback Steakhouse 116 6.8% 68 Fam rest/steak hse/6 months: Red Lobster 174 10.2% 81 Fam rest/steak hse/6 months: Red Robin 132 7.7% 130 Fam rest/steak hse/6 months: Ruby Tuesday 60 3.5% 51 Fam rest/steak hse/6 months: Texas Roadhouse 74 4.3% 59 Fam rest/steak hse/6 months: T.G.I. Friday`s 131 7.7% 96 Fam rest/steak hse/6 months: Waffle House 53 3.1% 57 Went to fast food/drive-in restaurant in last 6 mo 1,529 89.7% 99 Went to fast food/drive-in restaurant 9+ times/mo 721 42.3% 104 Spent at fast food/drive-in last 6 months: <$11 83 4.9% 112 Spent at fast food/drive-in last 6 months: $11-$20 140 8.2% 107 Spent at fast food/drive-in last 6 months: $21-$40 226 13.3% 110 Spent at fast food/drive-in last 6 months: $41-$50 64 3.8% 50 Spent at fast food/drive-in last 6 months: $51-$100 274 16.1% 97 Spent at fast food/drive-in last 6 months: $101-$200 249 14.6% 122 Spent at fast food/drive-in last 6 months: $201+ 179 10.5% 86

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2015 and 2020.

March 02, 2016

©2015 Esri Page 1 of 3

Restaurant Market Potential Polygon 3 Prepared by Esri Area: 0.49 square miles

Expected Number of Product/Consumer Behavior Adults Percent MPI

Fast food/drive-in last 6 months: eat in 521 30.6% 84 Fast food/drive-in last 6 months: home delivery 164 9.6% 123 Fast food/drive-in last 6 months: take-out/drive-thru 740 43.4% 93 Fast food/drive-in last 6 months: take-out/walk-in 317 18.6% 95 Fast food/drive-in last 6 months: breakfast 544 31.9% 96 Fast food/drive-in last 6 months: lunch 750 44.0% 87 Fast food/drive-in last 6 months: dinner 769 45.1% 102 Fast food/drive-in last 6 months: snack 178 10.4% 83 Fast food/drive-in last 6 months: weekday 917 53.8% 91 Fast food/drive-in last 6 months: weekend 808 47.4% 104 Fast food/drive-in last 6 months: A & W 32 1.9% 58 Fast food/drive-in last 6 months: Arby`s 270 15.8% 94 Fast food/drive-in last 6 months: Baskin-Robbins 69 4.0% 116 Fast food/drive-in last 6 months: Boston Market 73 4.3% 125 Fast food/drive-in last 6 months: Burger King 558 32.7% 104 Fast food/drive-in last 6 months: Captain D`s 68 4.0% 116 Fast food/drive-in last 6 months: Carl`s Jr. 107 6.3% 107 Fast food/drive-in last 6 months: Checkers 68 4.0% 136 Fast food/drive-in last 6 months: Chick-fil-A 198 11.6% 70 Fast food/drive-in last 6 months: Chipotle Mex. Grill 128 7.5% 80 Fast food/drive-in last 6 months: Chuck E. Cheese`s 109 6.4% 178 Fast food/drive-in last 6 months: Church`s Fr. Chicken 64 3.8% 104 Fast food/drive-in last 6 months: Cold Stone Creamery 49 2.9% 85 Fast food/drive-in last 6 months: Dairy Queen 157 9.2% 66 Fast food/drive-in last 6 months: Del Taco 103 6.0% 173 Fast food/drive-in last 6 months: Domino`s Pizza 222 13.0% 110 Fast food/drive-in last 6 months: Dunkin` Donuts 200 11.7% 104 Fast food/drive-in last 6 months: Hardee`s 78 4.6% 76 Fast food/drive-in last 6 months: Jack in the Box 195 11.4% 133 Fast food/drive-in last 6 months: KFC 408 23.9% 103 Fast food/drive-in last 6 months: Krispy Kreme 74 4.3% 103 Fast food/drive-in last 6 months: Little Caesars 194 11.4% 104 Fast food/drive-in last 6 months: Long John Silver`s 83 4.9% 87 Fast food/drive-in last 6 months: McDonald`s 927 54.4% 98 Fast food/drive-in last 6 months: Panera Bread 138 8.1% 77 Fast food/drive-in last 6 months: Papa John`s 114 6.7% 71 Fast food/drive-in last 6 months: Papa Murphy`s 32 1.9% 45 Fast food/drive-in last 6 months: Pizza Hut 361 21.2% 105 Fast food/drive-in last 6 months: Popeyes Chicken 137 8.0% 104 Fast food/drive-in last 6 months: Quiznos 78 4.6% 111 Fast food/drive-in last 6 months: Sonic Drive-In 123 7.2% 70 Fast food/drive-in last 6 months: Starbucks 210 12.3% 84 Fast food/drive-in last 6 months: Steak `n Shake 114 6.7% 139 Fast food/drive-in last 6 months: Subway 485 28.4% 85 Fast food/drive-in last 6 months: Taco Bell 648 38.0% 120 Fast food/drive-in last 6 months: Wendy`s 421 24.7% 86 Fast food/drive-in last 6 months: Whataburger 66 3.9% 102 Fast food/drive-in last 6 months: White Castle 66 3.9% 116

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2015 and 2020.

March 02, 2016

©2015 Esri Page 2 of 3

Restaurant Market Potential Polygon 3 Prepared by Esri Area: 0.49 square miles

Went to fine dining restaurant last month 150 8.8% 76 Went to fine dining restaurant 3+ times last month 29 1.7% 52 Spent at fine dining rest in last 6 months: <$51 31 1.8% 91 Spent at fine dining rest in last 6 months: $51-$100 36 2.1% 57 Spent at fine dining rest in last 6 months: $101-$200 64 3.8% 103 Spent at fine dining rest in last 6 months: $201+ 35 2.1% 49

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2015 and 2020.

March 02, 2016

©2015 Esri Page 3 of 3