Business Marketing Plan

Issue/Problem

A. Briefly discuss the nature of your business and then summarize at least four different criteria

that will be important for your business to identify a local market. For example if your product is

a high-end camera, your customers should have high income ($100K+) etc. [5 points]

-Ice Cream Parlor

4 Criteria:

· Low or average income ($41K)

· Spending habit/Consumer behavior for fast food/drive in (Check percentages on Market Potential report)

· Low competition: Coldstone, etc. (Restaurant Market potential)

B. Start with a general area (for example Riverside City and then use smart map search feature

· available in BAO to identify the location of your store. Insert the map with the location identified

in your report. [5 points]

·

C. Once you have identified the location of your store, analyze various demographics report to understand customer need and then develop an actionable marketing plan. [5 points]