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Assignment 4: Written Business Plan and Presentation

Note: Refer to scenarios and reading assignments from previous weeks to complete this assignment.

This assignment consists of two (2) sections: a written business plan and a business plan PowerPoint presentation. You must submit the two (2) sections as separate files for the completion of this assignment. Label each file name according to the section of the assignment it is written for.

Section 1: Written Business Plan

You are now in the final stage of the business plan development. All previous documentation must be combined into one (1) document that will serve as the statement of work for the business plan. Your goal is to have the plan approved by the executive team in the venture capital group. The business plan is very detailed. However, the executive team is only interested in a ten (10) minute summation. Therefore, you also must create a compelling executive summary, in which you justify your new product or service venture and how it would benefit the company. You will also include your conclusion and recommendations as the final part of your business plan.

1. Write a three to four (3-4) page executive summary in which you provide a high-level technical overview of your business plan.

2. Combine all previous documentation into one (1) document that will serve as the statement of work for the business plan where you address the following:

a. Part I of your business plan – Your business vision including business opportunities, business model, and feasibility analysis

b. Part II of your business plan – Competitive analysis and strategic assessment including competitive analysis, strategies and marketing tactics, risks and mitigation strategies, funding, strategic positions, and cost operating report

c. Part III of your business plan – Business initiative and technology including business initiative, technologies, and technology policies

3. Provide a conclusion and recommendations in which you:

a. Analyze the new business opportunity and the strategies undertaken to support this business initiative for the company.

b. Assess the benefits and explain the potential business growth of the new product or service. Note: Ensure to carefully evaluate each of the risks.

c. Determine which aspects of your corporate culture will help make the company successful in your approach. Support the response.

d. Develop a set of recommendations for the company which justify why the management team should consider this new business strategy.

Section 2: Business Plan PowerPoint Presentation

In addition to your written executive summary, you will provide the venture capital group with a presentation addressing all major points of your business plan.

1. Create a nine to twelve (9-12) slide PowerPoint presentation in which you:

4. Illustrate all major points of your business plan. Note: Follow the outline of your paper, starting with the executive summary and make sure to use headings to identify the sections.

4. Provide a rationale for each major point of your business plan and justify why this venture should be undertaken.

4. Provide one (1) summary slide of the conclusion and recommendations.

4. Create bulleted speaking notes for the presentation to the executive board in the Notes section of the PowerPoint. Note: You may create or assume any fictitious names, data, or scenarios that have not been established in this assignment for a realistic flow of communication.

Your assignment must follow these formatting requirements:

· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

· Analyze the entrepreneurial process to determine where a company is in the process and how to implement change successfully.

· Examine entrepreneurial intentions and strategies to support entrepreneurship.

· Examine the creativity and business idea process, and the materialization of domestic and foreign market entry opportunities.

· Analyze the financial planning process for a new venture.

· Analyze the process of protecting the new venture idea and legitimizing it through a formalized business plan.

· Analyze different sources of capital to determine the appropriate financing for a business venture.

· Examine the marketing planning process for new ventures.

· Analyze the strategies for managing growth, the implications for growth, and sources for business growth.

· Use technology and information resources to research issues in entrepreneurship and innovation.

· Write clearly and concisely about entrepreneurship and innovation using proper writing mechanics.

Click here to view the grading rubric for this assignment.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 360	Assignment 4: Written Business Plan and Presentation
Criteria	Unacceptable Below 70% F	Fair 70-79% C	Proficient 80-89% B	Exemplary 90-100% A
Section 1: Written Business Plan
1. Write a three to four (3-4) page executive summary in which you provide a high-level technical overview of your business plan. Weight: 15%	Did not submit or incompletely wrote a three to four (3-4) page executive summary in which you provide a high- level technical overview of your business plan.	Partially wrote a three to four (3-4) page executive summary in which you provide a high- level technical overview of your business plan.	Satisfactorily wrote a three to four (3-4) page executive summary in which you provide a high- level technical overview of your business plan.	Thoroughly wrote a three to four (3-4) page executive summary in which you provide a high- level technical overview of your business plan.
2a. Combine all previous documentation into one (1) document that will serve as the statement of work for the business plan where you address Part I of your business plan – Your business vision including business opportunities, business model, and feasibility analysis. Weight: 5%	Did not submit or incompletely combined all previous documentation into one (1) document that will serve as the statement of work for the business plan where you address Part I of your business plan – Your business vision including business opportunities, business model, and feasibility analysis.	Partially combined all previous documentation into one (1) document that will serve as the statement of work for the business plan where you address Part I of your business plan – Your business vision including business opportunities, business model, and feasibility analysis.	Satisfactorily combined all previous documentation into one (1) document that will serve as the statement of work for the business plan where you address Part I of your business plan – Your business vision including business opportunities, business model, and feasibility analysis.	Thoroughly combined all previous documentation into one (1) document that will serve as the statement of work for the business plan where you address Part I of your business plan – Your business vision including business opportunities, business model, and feasibility analysis.
2b. Combine all previous documentation into one (1) document that will serve as the statement of work for the business plan where you address Part II of your business plan – Competitive analysis and strategic assessment including competitive analysis, strategies and marketing tactics, risks and mitigation strategies, funding, strategic positions, and cost operating report. Weight: 5%	Did not submit or incompletely combined all previous documentation into one (1) document that will serve as the statement of work for the business plan where you address Part II of your business plan – Competitive analysis and strategic assessment including competitive analysis, strategies and marketing tactics, risks and mitigation strategies, funding, strategic positions, and cost operating report.	Partially combined all previous documentation into one (1) document that will serve as the statement of work for the business plan where you address Part II of your business plan – Competitive analysis and strategic assessment including competitive analysis, strategies and marketing tactics, risks and mitigation strategies, funding, strategic positions, and cost operating report.	Satisfactorily combined all previous documentation into one (1) document that will serve as the statement of work for the business plan where you address Part II of your business plan – Competitive analysis and strategic assessment including competitive analysis, strategies and marketing tactics, risks and mitigation strategies, funding, strategic positions, and cost operating report.	Thoroughly combined all previous documentation into one (1) document that will serve as the statement of work for the business plan where you address Part II of your business plan – Competitive analysis and strategic assessment including competitive analysis, strategies and marketing tactics, risks and mitigation strategies, funding, strategic positions, and cost operating report.
2c. Combine all previous documentation into one document that will serve as the statement of work for the business plan where you address Part III of your business plan – Business initiative and technology including business initiative, technologies, and technology policies. Weight: 5%	Did not submit or incompletely combined all previous documentation into one document that will serve as the statement of work for the business plan where you address Part III of your business plan – business initiative and Technology including business initiative, technologies, and technology policies.	Partially combined all previous documentation into one document that will serve as the statement of work for the business plan where you address Part III of your business plan – business initiative and Technology including business initiative, technologies, and technology policies.	Satisfactorily combined all previous documentation into one document that will serve as the statement of work for the business plan where you address Part III of your business plan – business initiative and technology including business initiative, technologies, and technology policies.	Thoroughly combined all previous documentation into one document that will serve as the statement of work for the business plan where you address Part III of your business plan – business initiative and Technology including business initiative, technologies, and technology policies.
3a. Provide a conclusion and recommendations in which you analyze the new business opportunity and the strategies undertaken to support this business initiative for the company. Weight: 10%	Did not submit or incompletely provided a conclusion and recommendations in which you analyzed the new business opportunity and the strategies undertaken to support this business initiative for the company.	Partially provided a conclusion and recommendations in which you analyzed the new business opportunity and the strategies undertaken to support this business initiative for the company.	Satisfactorily provided a conclusion and recommendations in which you analyzed the new business opportunity and the strategies undertaken to support this business initiative for the company.	Thoroughly provided a conclusion and recommendations in which you analyzed the new business opportunity and the strategies undertaken to support this business initiative for the company.
3b. Provide a conclusion and recommendations in which you assess the benefits and explain the potential business growth of the new product or service. Weight: 10%	Did not submit or incompletely provided a conclusion and recommendations in which you assessed the benefits and explained the potential business growth of the new product or service.	Partially provided a conclusion and recommendations in which you assessed the benefits and explained the potential business growth of the new product or service.	Satisfactorily provided a conclusion and recommendations in which you assessed the benefits and explained the potential business growth of the new product or service.	Thoroughly provided a conclusion and recommendations in which you assessed the benefits and explained the potential business growth of the new product or service.
3c. Provide a conclusion and recommendations in which you determine which aspects of your corporate culture will help make the company successful in your approach. Support the response. Weight: 10%	Did not submit or incompletely provided a conclusion and recommendations in which you determined which aspects of your corporate culture will help make the company successful in your approach. Did not submit or incompletely supported the response.	Partially provided a conclusion and recommendations in which you determined which aspects of your corporate culture will help make the company successful in your approach. Partially supported the response.	Satisfactorily provided a conclusion and recommendations in which you determined which aspects of your corporate culture will help make the company successful in your approach. Satisfactorily supported the response.	Thoroughly provided a conclusion and recommendations in which you determined which aspects of your corporate culture will help make the company successful in your approach. Thoroughly supported the response.
3d. Provide a conclusion and recommendations in which you develop a set of recommendations for the company which justify why the management team should consider this new business strategy. Weight: 10%	Did not submit or incompletely provided a conclusion and recommendations in which you developed a set of recommendations for the company which justified why the management team should consider this new business strategy.	Partially provided a conclusion and recommendations in which you developed a set of recommendations for the company which justified why the management team should consider this new business strategy.	Satisfactorily provided a conclusion and recommendations in which you developed a set of recommendations for the company which justified why the management team should consider this new business strategy.	Thoroughly provided a conclusion and recommendations in which you developed a set of recommendations for the company which justified why the management team should consider this new business strategy.
Section 2: Business Plan PowerPoint Presentation
4a. Create a nine to twelve (9-12) slide PowerPoint presentation in which you illustrate all major points of your business plan. Weight: 5%	Did not submit or incompletely created a nine to twelve (9-12) slide PowerPoint presentation in which you illustrated all major points of your business plan.	Partially created a nine to twelve (9-12) slide PowerPoint presentation in which you illustrated all major points of your business plan.	Satisfactorily created a nine to twelve (9-12) slide PowerPoint presentation in which you illustrated all major points of your business plan.	Thoroughly created a nine to twelve (9-12) slide PowerPoint presentation in which you illustrated all major points of your business plan.
4b. Create a nine to twelve (9-12) slide PowerPoint presentation in which you provide a rationale for each major point of your business plan and justify why this venture should be undertaken. Weight: 5%	Did not submit or incompletely created a nine to twelve (9-12) slide PowerPoint presentation in which you provided a rationale for each major point of your business plan and justified why this venture should be undertaken.	Partially created a nine to twelve (9-12) slide PowerPoint presentation in which you provided a rationale for each major point of your business plan and justified why this venture should be undertaken.	Satisfactorily created a nine to twelve (9-12) slide PowerPoint presentation in which you provided a rationale for each major point of your business plan and justified why this venture should be undertaken.	Thoroughly created a nine to twelve (9-12) slide PowerPoint presentation in which you provided a rationale for each major point of your business plan and justified why this venture should be undertaken.
4c. Create a nine to twelve (9-12) slide PowerPoint presentation in which you provide one (1) summary slide of the conclusion and recommendations. Weight: 5%	Did not submit or incompletely created a nine to twelve (9-12) slide PowerPoint presentation in which you provided one (1) summary slide of the conclusion and recommendations.	Partially created a nine to twelve (9-12) slide PowerPoint presentation in which you provided one (1) summary slide of the conclusion and recommendations.	Satisfactorily created a nine to twelve (9-12) slide PowerPoint presentation in which you provided one (1) summary slide of the conclusion and recommendations.	Thoroughly created a nine to twelve (9-12) slide PowerPoint presentation in which you provided one (1) summary slide of the conclusion and recommendations.
4d. Create a nine to twelve (9-12) slide PowerPoint presentation in which you create bulleted speaking notes for the presentation to the executive board in the Notes section of the PowerPoint. Weight: 5%	Did not submit or incompletely created a nine to twelve (9-12) slide PowerPoint presentation in which you created bulleted speaking notes for the presentation to the executive board in the Notes section of the PowerPoint.	Partially created a nine to twelve (9-12) slide PowerPoint presentation in which you created bulleted speaking notes for the presentation to the executive board in the Notes section of the PowerPoint.	Satisfactorily created a nine to twelve (9-12) slide PowerPoint presentation in which you created bulleted speaking notes for the presentation to the executive board in the Notes section of the PowerPoint.	Thoroughly created a nine to twelve (9-12) slide PowerPoint presentation in which you created bulleted speaking notes for the presentation to the executive board in the Notes section of the PowerPoint.
5. Clarity, writing mechanics, and formatting requirements Weight: 10%	More than 6 errors present	5-6 errors present	3-4 errors present	0-2 errors present