Strategic Plan Part 3: Balanced Scorecard and Communication Plan

SWOT Analysis

(Name)

(University)

The Environment SWOT Analysis

Microenvironment

Getting employees will be a hard task. It will require zeroing through adverts to get skilled employees. The main tasks will require workers with food technology knowledge with a minority of employees with Domino Pizza experience. Singh (2010) says that competition may come from existing beverage companies who may launch their organic juice to counter our product. The marketing intermediaries engaged may be poached by our competitors. The single supplier will use high bargaining power to charge high prices for supplies. Convincing customers for the first time to accept to taste the products is an uphill task.

List of key competitor

Ashurst (2006) says that there are about two traditional soft drinks companies with combined annual revenue of about $ 5 trillion. The two companies are Coca-Cola and PepsiCo. The combined market share is 75 percent of the global soft drinks. The Domino Pizzas have 80 percent of their products being inorganic. The companies operate on different continents by having branches or franchise programs.

Competitive analysis of strengths, weaknesses, opportunities and threats

The competitors have built a name by locating their Domino Pizzas near consumers. According to Bates (2001), that makes their products availability to customers very high. Life refreshed Domino Pizza will capitalize on blue ocean strategy to outwit them by availing products globally. The fact that competitors produce 80 percent inorganic products it presents the Domino Pizza with an opportunity to capitalize on the market by introducing organic products. Coca-Cola and Pepsi are known for aggressive advertising so the Domino Pizza will utilize natural products as the selling point for its products.

Supply Chain and SWOT analysis

The Domino Pizza will operate on a blue ocean strategy to move products. Goods will be consolidated if it is going through same rough. According to Singh (2010), Orders are split on the way near the customers or distribution centers to benefit from economies of scale and transport. The fact that Life refresher Domino Pizza does not have facilities is a challenge. The problem will be solved by having well established third logistic parties like DHL. The Domino Pizza will establish distribution centers in different continents where retailers pick the products. Lack of a single inventory tracking system due to recommendations by the government may bring different figure. Average costing will be used for internal audit proposes.

Macro environment

Economic Trends

The rate of Inflation in the country is currently on the rise. Prices of life refresher products will consider the rate of inflation before they are set. Accessing the right machines may be a hard task for there is limited capital availability. Opening the Domino Pizza in summer may be difficult to establish the demand well for persons have taken holiday vacations to overseas and rural areas (Welter, 2013). Opening the Domino Pizza when the economy is experiencing recess will make market penetration hard for limitation in purchasing power exists.

SWOT analysis of economic trends

Average costing will enable the Domino Pizza beat the weakness of inflation (Ashurst, 2006). High and low prices are combined to arrive at a middle finger. That gives the Domino Pizza an opportunity to stay afloat even when recess is on the reef. The Domino Pizza can stabilize prices by taking a chance to established orchards. The fruit farm will tear into power wielded by suppliers by controlling costs. Having an orchard will eliminate the power of control of prices. The Domino Pizza will be able to produce its raw products cheaply and eliminate price shifts that suppliers impose depending on availability and demand of produce.

Legal and regulatory environments

The may be an existing limitation of companies that can be registered at a particular time. That may make deferment of operations for the precise duration until the Domino Pizza is approved to operate. According to Bates (2001), running a food and beverage line requires a Domino Pizza to comply with a variety of things. A trading license will be obtained from the relevant authority before starting the processing of fruits. Also, some health and safety measures will be put in place, and a certificate from foods and poisons board obtained. These requirements are subject to variation from time to time.

SWOT analysis of legal and regulatory aspects

The Domino Pizza will have ease of registering a new line of organic products. The government is supportive of such innovative and natural products. The field has less qualified professionals who have been approved by the food and poisons board. The Domino Pizza will invest heavily in training to ensure employees are certified to work in the processing plant. The Domino Pizza will move private bills to regulate the growing Domino Pizza and set standards for the operations. The field being new may attract new entrants when life refresher picks up and turns profitable (Welter, 2013).

References

Ashurst, P. R., & Hargitt, R. (2006). Soft drink and fruit juice problems solved. Cambridge: Woodhead

Bates, R. P., Crandall, P. G., & Morris, J. R. (2001). Principles and practices of small-and medium-scale fruit juice processing. Rome: FAO

Singh, S. (2010). Handbook of business practices and growth in emerging markets. Hackensack, NJ: World Scientific

Welter, F. (2013). Entrepreneurial business and society: Frontiers in European Entrepreneurship Research. Northampton, Mass: Edward Elgar Pub