marketing plan

The business opportunity in question is the establishment of pet food dispenser. Generally, it has been observed that many people have the love for having pets such as cats and dogs around them, especially within a house setting. Most of these people however have various jobs and careers that prevent them from spending all their times of the day with these pets. Despite that fact, the pets need to be well maintained and one way of doing this is by ensuring they are well fed.

Feeding of pets during working hours especially for the working class individuals has become a major problem. For instance, it is always hard for an employee of a given institution or organization to continuously go back to their homes and feed their pets once they are in the workplace. For those who carry their pets, it can as well be hard to carry out the feeding process from the fact that one may be a bit busy to carry out such activities within their workplaces.

From the reasons given above, it is very evident that there is need to have a way in which pets will be effectively fed with minimal disturbances from they that keep them. People love pets and their jobs should not be a barrier towards having these pet. Due to this therefore, the pet food dispenser has been designed in a way that a pet can easily obtain its own food from it without requiring the help of any individual. This therefore makes this business idea very crucial to pet owners and also they that wish to own pets.

Purpose of the business

Businesses normally exist for various reasons. It is however very important to note that the purpose as to why a given business exist is always one. This is always to supply goods and services crucial to the target customers. The business in question also follows suit as it is dedicated towards providing a good that will be of much help to the target customers.

The business is aimed at providing customers better experience with their pets. As stated previously, the dispenser will be made in a way that it requires no help from people; in other words, the pet can easily feed itself with no one’s help. The business is meant to provide an easier way through which pets can live sustainably with their keepers (Pinson, 2004).

Other than the major purpose of this business, there are other minor purposes that are associated with the existence of these business. Some of these include provision of jobs and employment to different stakeholders as well as ensuring the growth of the economy. Another minor purpose is also to ensure pets growth healthy as a result of constant and effective feeding schedules. Profits purposes may also be another minor purpose as to why this business does exist.

Industry screening and trends

The process industry screening involves the evaluation of certain attributes within an industry prior to the adoption of a certain business within the industry. Based on the screening results for this business, it was noted that the business is highly required. One major reason to support this is the fact that is the large number of individuals who love to keep pets at their homes. Some not only keep them at their homes but also walk with them wherever they go to. Due to this attribute, it is therefore very important to establish such a business that will ensure pet owners feed their pets efficiently.

From the industrial screening undertaken, it was also identified that there are many businesses offering pet food but none is offering a food dispenser upon which the pet can feed itself with no one’s help. This critically means that the business has got few to none competitor once started. This also means that the business is likely to earn more profits are there are very few businesses within this industry.

A positive trend has been noted in this business. Currently many people have the desire to obtain pets especially for their homes. Others obtain pets for protection purposes; for instance some purchase dogs to act as security alarm in case of any problem. The demand for pets is therefore on the rise and this will generally transform into more profits enjoyed once the business is established.

Resource evaluation and limitations

For a business to operate, resources are very critical; this generally means that resources must be present for any activity to be undertaken. Finance is a major resource that may be required for this business. Capital is highly needed first of all for the purposes of purchasing the raw materials required in constructing the dispenser and also for the purposes of advertising the new product to the potential customers.

Limitations may also exist as a result of this product. For instance, for the pets to fully and efficiently use this product, training for a few days is required. The pet must be able to learn how to obtain the food on its own. This is a major challenge as it may be a bit ambiguous for some pets to learn some of these new techniques. Convincing stakeholders to also finance this project may also be hard and thus forming another limitation.

References

Pinson, L. (2004).Anatomy of a Business Plan: A Step-by-Step Guide to Building a Business and Securing Your Company’s Future. Dearborn Trade: Chicago, USA.