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Purpose & Audience Assignment - ENG4U m6, English, 12, University.pdf

3/19/2016 Untitled Document

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Purpose and Audience Assignment

                          

DROPBOX: Purpose and Audience

Using the examples on the previous pages as cues for the breadth and depth of analysis expected, analyze 3 of the 5 the following diverse media. Give a brief description of the work, state the intended audience and purpose, and evaluate the effectiveness of the ad / article / blog / poster, etc. This assignment is designed to develop and assess your ability to be an aware and critical consumer of different forms of media.

1. Gotta Share

2. The Science of Yoga

3. Nokia Lumia 920

4. Travel Alberta

Listen

3/19/2016 Untitled Document

https://lms.virtualhighschool.com/content/OSSD­v2/Department/ENG/Courses/ENG4U/ver­M/media­awareness/audience­gotta­share.html?d2lSessionVal=pu… 2/2

OUT OF

15

5. Poster

In practicing for writing concisely and in preparation for University and college classes, which often provide word length recommendations, please follow the suggested word length for this assignment, 1000­ 1250 words.

Assessment OF: This assignment will be evaluated and will contribute to your overall final mark in this course. It is worth 15% of the unit.

GO TO THE "PURPOSE AND AUDIENCE" FOLDER IN THE DROPBOX TO UPLOAD YOUR WORK.

Submit Files - Purpose & Audience - ENG4U m6, English, 12, University - Virtual High School.pdf

3/19/2016 Submit Files ­ Purpose & Audience ­ ENG4U m6, English, 12, University ­ Virtual High School

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Rubric Name: ENG4U II.1 ­ Purpose & Audience

Knowledge and Understanding ­ 8 marks

R Level 1 50 ­ 59% Level 2 60 ­ 69% Level 3 70­ 79% Level 4 80 ­ 100%

Demonstrates knowledge and understanding of purpose and audience. (4 marks)

absent/illegible ­ insufficient evidence for assessment

to a limited degree to some degree to a considerable degree

to a great degree 

Thinking/Inquiry/Application R Level 1 50 ­ 59% Level 2 60 ­ 69% Level 3 70­ 79% Level 4 80 ­ 100%

Critical analysis of media pieces is thorough and effective. Opinions are supported. (8 marks)

insufficient evidence for assessment

to a limited degree  to some degree to a considerable degree ­ analysis clear and thorough

to a great degree ­ analysis insightful

Communication R Level 1 Level 2 Level 3 Level 4

Analysis is organized and adheres to spelling and grammatical conventions. (3 marks)

insufficient evidence for assessment

to a limited degree to some degree to a considerable degree

to a great degree

Overall Score R Level 1 50 ­ 59% Level 2 60 ­ 69% Level 3 70­ 79% Level 4 80 ­ 100%

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