PhD doctorate
abdullah21
twitter_project.pptxTeam #Twitterflies
Nouf Alayyad, Hamad Almasoudi, Abdullah Alsaleem, Mohammed Alssaggaf, Zheyi Li, Ashley Macosky, Pape Mamadou Seck, Minshen Yin
Ecom2016
@e_com2016
Twitter is an online social networking app for the people around the world
Share their ideas and thoughts
The user can read and write short messages containing 140 text characters
Post photos and links
Ecom2016
@e_com2016
A user has to make an account and register to write the tweets on social media
Unregistered people can only see the texts
Billions of people around the world are using twitter on personal computers and different apps
Ecom2016
@e_com2016
History & Involvement
Twitter was designed in march 2008
JACK DORSEY, EVAN WILLIAMS, bid stone and NOAH GLASS were involved in this creation
It was launched in 2006 and considered as a SMS of the internet for online people
Twitter was formed as a company in early 2007
Dominated as one of the largest social media site in the world
Ecom2016
@e_com2016
Idea & location
The idea behind this initiative was to enable the people texting like cell phones
This was easier way to let people interact with a text messages and reply to each other
An individual can follow or be followed by the other people through sharing the ideas
It is headquartered is in San Francisco, California
Twenty-five offices in the different countries around the globe
Ecom2016
@e_com2016
Development & challenges
The company is dealing with rapid growth
It became very easy to access through the different twitter apps
We can see its development followership in the different big events in the different countries and around the global
It has become the source of information for people in events and different issue being raised in countries
It is now popular in both, the government and private sector
Ecom2016
@e_com2016
The share price is freefall which is the biggest challenges for twitter
Due to the other media sites like Facebook
It is struggling to attract the new users and launch the new products to have differentiation and service associations
People converting which is considered as big challenge
Ecom2016
@e_com2016
Generate Revenue
85% of twitter's revenue: advertising on its site
3 method: promoting a tweet that will appear in people's timelines,whole account, or promoting a trend.
Promoted tweets cost between 50 cents and $2 per engagement, while promoted accounts cost between $2.50 and $4 for every new follower.
Promoted trends are trends that a user can click. When they do, the trend result list includes a promoted tweet in the first result position. Promoted trends cost as much as $200,000 per day.
Ecom2016
@e_com2016
Generate revenue
Data licensing is Twitter's second major revenue:
Twitter has named four companies "official data resellers," and these companies have direct access to all tweets.
Coca-Cola Co could look at what people in LA are saying about its Coke Zero, or Starbucks Corp could find out what people in Florida are saying about Frappuccino. Companies can also look at how they have responded to consumer complaints.
Ecom2016
@e_com2016
Generate Revenue: sells data
analyses consumer trends
sell their insight on to other brands and companies
monitoring sentiment towards their brand or product.
Ecom2016
@e_com2016
SWOT Analysis
Strengths:
Easy to use
Lot of users to interact with
Easy communication through the DM
Build customer/users relationships
Keyword tracking
Extremely viral
Weaknesses:
Limited to 140 characters
Potential overload
Limited profile information unlike facebook
Ecom2016
@e_com2016
SWOT Analysis
Opportunities:
Expand character limit
More marketing and sales opportunities
Online incentive scheme
Threats:
Competitors
Users might lose interest over time
Ecom2016
@e_com2016
Competition
1000’s of active sites for various, groups, regions, languages and interests.
File sharing - Download or stream
piratebay.net, tvids.net, music, tv, and movies etc.
Communication - Digital timeline and multi use functions
Facebook, MySpace, snapchat
General interest - Multiple categories to explore
Pinterest, Idea sharing through photos.
Specific purpose - Forum groups (or similar)
match.com, We’ve all got baggage. Find more.
1000’ more failed sites.
Ecom2016
@e_com2016
Competition
Social media websites:
Google+: 1.6 billion users
Facebook: 1.28 billion users
Myspace: 30+ million users
Linkedin: 200 million users
Ecom2016
@e_com2016
Competition cont.
Social quick connects:
Chitter: Twitter for individual universities campuses (anonymous user posting)
Register with school email. Can only post to your university community.
erodr: Similar to Chitter. Option for anonymous posting and check-in at other campuses
Foursquare: Check-in app. Collect coins and become mayor of a location like the commons
Users are able to create games and play with friends. Rate locations, food, service, etc.
Snapchat: Texting with pictures. Temporary viewing.
Yik Yak: Anonymous trolling. An example of the worst in humanity.
Ecom2016
@e_com2016
Competition cont.
Direct competitors: (most similar)
Yik Yak
erodr
chitter
Chitter, erodr, Yik Yak are location dependant. Only users within a region can see what is being posted.
Chitter: University campus specific
erodr: University campus specific but users can check-in to different campuses.
Yik Yak: 10 mile radius. Users can join local herds and check in while away
Twitter:
Advantage: Global reach, posts can be shared and liked. Link to facebook for cross-platform posting.
Disadvantage: Others must follow you to view your posts.
Ecom2016
@e_com2016
following followed by Last tweet
Ashley Macosky @amacosky 42 11 Sept 22, 2015
Nouf Alayyad @nouf_alayyad 326 316 March13, 2016
Pape Mamadou Seck @peumz07 92 146 March 2nd, 2016
Mohammed Alssaggaf @maassaggaf 295 467 Feb 28th, 2016
Ecom2016
@e_com2016
Twitter facts
Ecom2016
@e_com2016
Funny facts about twitter
Ecom2016
@e_com2016
references
Bilton, N. (2014). Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal. Portfolio Penguin.
Thielman, S., & Yadron, D. (2016, January 30). Facing complex challenges, Twitter should focus on its strengths. Retrieved March 9, 2016, from The guardian: http://www.theguardian.com/technology/2016/jan/30/twitter-jack-dorsey-complex-challenges
Ecom2016
@e_com2016
Ecom2016
@e_com2016
