PhD doctorate

1.5 line-spaced, font 12 or higher, maximum 8 pages (excluding cover, bibliography, and appendices).

Include bibliography (and appendices only when needed) at the end of your report. Use a standard format for references in the bibliography. When referring to a web site, give the URL, and the title of the page.

Include pictures, charts, graphs, etc when appropriate.

Make sure that the paper is written by your own words and that all the references used need to be explicitly described in the body and at the end of the paper.

Example of citation (Use the reference format used below. Alternatively, you may use APA format if you are already familiar with it):

< In the body of the paper>

The Bootstrapping approach was applied to estimate the significance of the path (Chin 2000; Cook and Luo 2003; Cooper et al. 1995).

Chin, W. W. “Frequently Asked Questions – Partial Least Squares & PLS-Graph,” 2000.

http://disc-nt.cba.uh.edu/chin/plsfaq.htm, accessed on September 16, 2003.

Cook, D. P. and Luo, W. “The Role of Third-Party Seals in Building Trust Online,” e-Service Journal, (2:3), 2003, pp. 71-84.

Cooper, D. R., Gefen, D. and Emory, C. W. Business Research Methods, 5th ed., IRWIN, U.S.A., 1995.

Your written report will be evaluated based on the following five criteria (, which are listed in the priority sequence):

Opportunity and recommendations for business managers

Analysis of existing applications / market / trend

Appropriate Use of at least one framework in external or internal analysis (e.g. search volume, Google trends, PPC at ad position 3, number of competitors, social mentions, etc.)

Clear introduction and background

Report Presentation / organization