Marketing HW
salher
marketing.docxIn 2014, Burger King decided to eliminate the "Satisfries" product from its menus. Read the following short article for more information about this product and its failure: http://www.wsj.com/articles/burger-king-drops-lower-calorie-fries-1407964129 (it is also attached as a PDF).
After reading the article, answer the following questions:
1. Discuss 2 segmentation methods (i.e., geographic, demographic, psychographic, behavioral) that you believe were used as part of the Marketing strategy for this Satisfries product. Explain why you feel this is the case. Chapter 7
2. If you were in charge of research at Burger King, what 2 research methods would you have used to assess consumers' perceptions of Satisfries before the product was launched? Be specific. Chapter 4
*********************************************************************************************************************************************************************************
*Your work should be approximately 2-3 pages, double-spaced. Copy and paste each question and place your answer beneath each. Please remember to useMS Word or PDF format ONLY, and upload it directly onto this assignment page. You will be graded on the thoroughness and creativity of your work.
