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Corporate News: Healthier French Fry Is a Flop Jargon, Julie. Wall Street Journal, Eastern edition [New York, N.Y] 14 Aug 2014: B.2.
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"The remaining restaurants will treat the product as a limited time menu offering and have begun phasing it out after this unprecedented run," Burger King North America President Alex Macedo said in a prepared statement.
It turns out consumers weren't too satisfied with Burger King Worldwide Inc.'s Satisfries.
The fastfood chain Wednesday said it is dropping from its U.S. menus the lower calorie french fries it introduced with much fanfare less than a year ago.
The Miami company had been trying to reach consumers who had cut back on french fry orders because of health concerns.
The fries, which were made with a lessporous batter that didn't absorb as much oil during frying, were marketed as containing 20% fewer calories and 25% less fat than Burger King's classic fries, and 30% fewer calories and 40% less fat than McDonald's fries.
The smallest portion of Satisfries contained 190 calories.
Burger King continued selling its regular fries, but trumpeted the new version when it started selling them last September, calling Satisfries "one of the biggest fast food launches."
Burger King on Wednesday said that it always intended to let customers determine how long Satisfries stayed
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Subject Restaurants; Fast food industry; Food products
Location United StatesUS
Name: Burger King Corp NAICS: 533110, 722513
Company / organization
Classification 9190: United States 8380: Hotels & restaurants
Title Corporate News: Healthier French Fry Is a Flop
Author Jargon, Julie
Publication title Wall Street Journal, Eastern edition
Pages B.2
Publication year 2014
Publication date Aug 14, 2014
Publisher Dow Jones & Company Inc
on the menu.
When franchise owners of its 7,500 North American restaurants were given the option of continuing to offer Satisfries earlier this week, owners of just 2,500 restaurants decided to do so. "The remaining restaurants will treat the product as a limited time menu offering and have begun phasing it out after this unprecedented run," Burger King North America President Alex Macedo said in a prepared statement.
The failed fries experiment speaks to the fickle and sometimes confusing nature of Americans when it comes to more healthful eating. Food makers trying to cater to health trends often have found that consumers don't react favorably when they know their favorite indulgences have changed.
Credit: By Julie Jargon
(c) 2014 Dow Jones & Company, Inc. Reproduced with permission of copyright owner. Further reproduction or distribution is prohibited without permission.
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Place of publication New York, N.Y.
Country of publication United States
Publication subject Business And EconomicsBanking And Finance
ISSN 00999660
Source type Newspapers
Language of publication English
Document type News
ProQuest document ID 1553033926
Document URL http://rocky.iona.edu:2048/login? url=http://search.proquest.com/docview/1553033926? accountid=35757
Copyright (c) 2014 Dow Jones & Company, Inc. Reproduced with permission of copyright owner. Further reproduction or distribution is prohibited without permission.
Last updated 20140825
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