$5-Assignment

Readings

· Course Text: Moseley, G. B. (2009). Managing health care business strategy. Sudbury, MA: Jones and Bartlett.

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. Chapter 1, "Basic Strategy Concepts" This chapter introduces foundational concepts related of strategic planning and management. It explores some of the benefits of strategic planning, as well as conditions that influence this process in health care organizations.

. Chapter 12, "Strategy in Other Types of Organizations"

In this chapter, the author describes various types of organizations and examines aspects of strategic planning in these organizations.

· Article: Greene, J. (2009). The new pace of strategic planning. Hospitals & Health Networks, 83(11), 31 - 32, 34, 1. Retrieved fromhttp://ezp.waldenulibrary.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=mnh&AN=20063599&site=ehost-live&scope=site  The author addresses the need for strategic planning to be a continuous process due to rapid evolution within the health care field.

· Article: Zuckerman, A. M. (2006). Advancing the state of the art in healthcare strategic planning. Frontiers of Health Services Management, 23(2), 3 - 15. Retrieved from http://ehis.ebscohost.com.ezp.waldenulibrary.org/eds/detail?vid=5&hid=6&sid=ea79c827-3bba-4de3-9eb6-54977f16e6dd%40sessionmgr110&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#db=mnh&AN=17310806

This article describes effective and innovative practices in strategic planning.

Optional Resources

· Website: Society for Healthcare Strategy & Market Development http://www.shsmd.org/ This website is a valuable resources for those engaged in strategic planning and marketing.

You are strongly encouraged to browse through the following health care or business websites/journals during this course—and throughout your career. For this week in particular, these resources may be useful as you complete the Discussion and Application Assignment. Check the Walden Library as well for relevant holdings.

· Website: Fast Company http://www.fastcompany.com/

· Website: Harvard Business Review http://hbr.org/

· Website: The Wall Street Journal http://online.wsj.com/home-page

· Website: Modern Healthcare http://www.modernhealthcare.com/

· Website: Health Affairs http://www.healthaffairs.org/

· Website: The Economist http://www.economist.com/

· Website: Kaiser Family Foundation http://www.kff.org/

· Website: Commonwealth Fund http://www.commonwealthfoundation.org/

· Website: American College of Healthcare Executives http://www.ache.org/

· Website: Health Leaders Media http://www.healthleadersmedia.com

· Website: Institute of Medicine www.iom.edu