The Importance Of Cognitive Factors
3/28/2016 Assessment 3 – ITFP3300 Winter 2016 Section 01
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ASSESSMENT 3
The Importance Of Cognitive Factors
Overview
Write a fivepage assessment in which you choose a Web site or device interface and critique it in relation to the following cognitive concepts: perception, attention, memory, decision making, and learning.
When designing information technology, it is important to consider the user. A step or a process that makes sense to one person in one context may not be as easily understood by another. It could be that the designers of the product did not understand the typical thought process of a user, or perhaps they were from a different culture from the user.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
Competency 2: Evaluate the cognitive and affective components of humancomputer interactions. Describe the cognitive concept of perception in mental processing. Describe the cognitive concept of attention in mental processing. Describe the cognitive concept of memory in mental processing. Describe the cognitive concept of decision making in mental processing. Describe the cognitive concept of learning in mental processing.
Competency 5: Communicate effectively. Communicate effectively in a professional manner consistent with the standards and conventions of the IT community.
Competency Map Check Your ProgressUse this online tool to track your performance and progress through your course.
Context
Inside your brain is a systemic process of thought that reads letters and other symbols and attaches them to a meaningful context. For example, if the word recognize was presented to you as ngzierco it would take your mind considerably longer to make sense of it. The words cognition, cognitive, and recognize all stem from the Latin word cognoscere which means "to become acquainted with."
The goal of cognitive science is to analyze how human mental operations can be studied in an organized and systemic fashion. Psychology plays a fundamental role in this because it analyzes aspects of the process such as memory, perception, attention, language process, and
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Attempt 3
3/28/2016 Assessment 3 – ITFP3300 Winter 2016 Section 01
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learnability. The term cognitive science has a wide scope based on many areas of knowledge including psychology, neuroscience, artificial intelligence, anthropology, and linguistics. Cognitive research is used in observing and carrying out user studies, focusing on the logic of the tasks presented and the mental patterns needed to perform various tasks.
Questions to Consider
To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community.
In our fastpaced, technological society, is there such a thing as too much multitasking? Will the human brain adjust to the new interactive demands placed upon it in the 21st century? Could we become too dependent on technology to handle cognitive tasks impacting our memory, attention, and decisionmaking skills and, as a result, become less intelligent? Could we potentially outsource too many cognitive skills to handheld devices and, thereby, risk becoming lesscompetent human beings if separated from technology?
Resources
Suggested Resources The following optional resources are provided to support you in completing the assessment or to provide a helpful context. For additional resources, refer to the Research Resources and Supplemental Resources in the left navigation menu of your courseroom.
Capella Resources Click the links provided to view the following resources:
Additional Book Resources.
Capella Multimedia Click the link provided below to view the following multimedia piece:
Cognitive Psychology's Role in HCI.
Library Resources The following ebooks or articles from the Capella University Library are linked directly in this course:
Kirlik, A. (Ed.). (2006). Adaptive perspectives on humantechnology interaction: Methods and models for cognitive engineering and humancomputer interaction. New York, NY: Oxford University Press. Moggridge, B. (2006). Designing interactions. Cambridge, MA: MIT Press.
Course Library Guide A Capella University library guide has been created specifically for your use in this course. You are encouraged to refer to the resources in the ITFP3300 – Human Computer Interaction Library Guide to help direct your research.
Bookstore Resources
3/28/2016 Assessment 3 – ITFP3300 Winter 2016 Section 01
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The resources listed below are relevant to the topics and assessments in this course and are not required. Unless noted otherwise, these materials are available for purchase from the Capella University Bookstore. When searching the bookstore, be sure to look for the Course ID with the specific –FP (FlexPath) course designation.
Rogers, Y., Sharp, H., & Preece, J. (2011). Interaction design: Beyond humancomputer interaction (3rd ed.). Hoboken, NJ: John Wiley & Sons.
Assessment Instructions Choose a Web site or device interface and critique its design in relation to cognitive concepts. If you choose a device interface, include a screenshot of the device interface. If you are critiquing a Web site, include the URL. Make specific references to specific spots on the interface where you see concepts impacting cognitive factors.
Then, write a fivepage assessment that explains how each of the following cognitive concepts applies to your selected device interface or Web site: perception, attention, memory, decision making, and learning.
Organize your assessment into the following sections:
Describe the cognitive concept of perception in mental processing as it relates to your selected device or Web site. Describe the cognitive concept of attention in mental processing as it relates to your selected device or Web site. Describe the cognitive concept of memory in mental processing as it relates to your selected device or Web site. Describe the cognitive concept of decision making in mental processing as it relates to your selected device or Web site. Describe the cognitive concept of learning in mental processing as it relates to your selected device or Web site.
You will need to conduct research for this assessment. A good place to begin is the Capella library. The cognitive concepts in this assessment are related to human cognitive abilities to readily process information found on interfaces. A key factor in the design of modern devices and applications relates to their associated processing speeds. However, mental processing speeds are equally important in the field of humancomputer interaction.
Additional Requirements Include a title page and a references page. Include an introductory paragraph and a concluding paragraph. Include a minimum of three research resources. Be sure to follow APA guidelines for style and formatting. Your finished assessment should be five pages in length, excluding the title page and references page.
The Importance of Cognitive Factors Scoring Guide View Scoring Guide Use the scoring guide to enhance your learning. How to use the scoring guide
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3/28/2016 Assessment 3 – ITFP3300 Winter 2016 Section 01
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learning.
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