Assignment 8: Clearwater Company
Just when you thought you had time for a vacation one more lucrative consulting assignment dropped into your schedule. Clearwater Seafoods is considering entering the market in South Africa specifically by opening an office. Opinions are mixed on the company board of directors as whether this is a good idea. Your firm has been asked to assess the cultural, administrative, geographic and economic distance between your company and its industry in North America and that in this Asian country. The board has also asked that your firm offer evidence to support your assessment of each of these four distances. Please reference online information sources appropriately using endnotes. Please end the analysis with a discussion regarding implications. In other words, after gathering the data, so what? What does it mean?
Suggested Reading:
· Ghemewat, Pankaj (2007) Distance Still Matters Harvard Business Review, March
· Hofstede, Geert (1993) Cultural Constraints in Management Theories. Academy of Management Executive
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