Unit 5: Business and Multi-Business Strategy

This case has some additional requirements, please see the assignment checklist. Remember that you are doing an analysis of a multi-business and not just the University of Phoenix. This case requires that you use PowerPoint and make extensive use of the notes section.   For this case you are to do an analysis for a multi-business strategy.  You are doing the case analysis on the APOLLO GROUP. The University of Phoenix (UOP) is only part of the Apollo Group.

The case time frame is 2012. The Apollo Group has laid out their strategy for the University of Phoenix until 2015. Do not report on what they are already doing. Are there other things that they should do with the UOP and how does this fit into their overall strategy for the Apollo Group. Chapter Nine discusses a number of approaches that a company can take when it has multiple businesses. Should they take use one of the portfolio approaches, a synergy approach, use a parenting framework, patching approach or do something else. 

Would you suggest that they close down everything except the UOP? How can they best pursue their mission and make the best use of their resources?

Remember to include a SWOT on the Apollo Group as an appendix to your case analysis. Use the templates for both the SWOT and the Case.

Assignment Checklist:

Describe and illustrate one of the three portfolio approaches. (Growth-Share, Industry Attractiveness, and Strategic Environments – pp.261-268)

   Explain why a business would choose a low cost, differentiation, or speed-based strategy. (Chapter 8)

Conduct a strategic analysis and choice for a multi-business company. (Chapter 9)