Video Assignment
Beah_0
video_1_rubric_does_green_2.docxView Chapter 4 video Does Green and answer the following questions.
1- 80–90% of American consumers are aware of environmental issues, yet fewer consumers translate their concern into action? Write two paragraphs explaining why fewer consumers translate their concern into action. 2- Can marketing help us align our individual personal needs with long-term community benefits? Explain your answer in two paragraphs.
Rubric—Week 2 Video Case
Grading rubric for Week 2 video: View the video Does Green in Chapter 4 (mymarketing lab)
This video is worth 55 points. Please name your paper, "LastName FirstName".
|
Category |
Points |
Description
|
|
Understanding |
45 |
Quality of the answers to questions 1 and 2
|
|
Analysis |
5 |
Correctly produced APA parenthetical citations and references list
|
|
Execution |
5 |
Organization, spelling, and grammar
|
|
Total |
55 |
|
