business research
315476
research.docxHere are a list of activities that I would like you to assist me in and a timeline for completion dates.
1. Research companies that already use pedicabs as a mode to advertise throughout the United States.
This will be continuous research, but let's aim for 15 companies. Gather information about companies listed such as their..
a. Most direct contact information available for marketing personnel
i. Ex. Personal email of Marketing professional vs. [email protected]
b. Mission of the company
c. Vision of the company
d. Target demographics of advertising if available
e. Any background info about the company, and
Here are some simples I list.
Suja
Co-founder: Annie Lawless
VP of Marketing: Heather MacNeil
VP Field Marketing & Partnerships at Suja Juice:Janeane Ardolino
Mission:To provide the customers with quality products they need, delivered promptly, at a fair price, while achieving a good work environment for our staff, and remaining profitable for years to come.
Vision:Suja, meaning long, beautiful life, embodies the promise that flows from the cold-pressured beverages it delivers in each and every bottle. Suja was founded by four diverse San Diegans from different walks of life that came together in the most unexpected of circumstances to form what is now the fastest growing organic, cold-pressured and Non-GMO beverage company in the U.S.. Suja’s story all began from a shared dream to help people everywhere transform their lives through conscious nutrition.
Target Demographics:Adults-males and females from middle-upper income level with good health conscious, highly educated, active lifestyle and progressive.
Kind
Field Marketing Team Lead at KIND:Julie Halpin
Vice President of Field Marketing at KIND:Tammy Hazen
Mission:This belief inspired us to start the KIND Movement - our mission to spread and celebrate kindness. Small act or big, we encourage it - from writing a thank you letter to someone who deserves it to volunteering with an organization you care about.
Vision:What began with just 8 bar varieties in 2004 has grown to over 22 bars and 6 Healthy Grains snackable clusters, and a multitude of new recipes being perfected and refined to our standards in the KIND® kitchen.
Target Demographics: Child and adults, males and females from middle-upper income level with good health conscious, highly educated, active lifestyle and progressive.
Shazam:
Senior Ad Ops Manager at Shazam:Steve Shee
Mission: Our mission is to help people recognize and engage with the world around them.
Vision:Shazam connects more than 500 million people. It took us 10 years to reach 1 billion tags, 10 months to reach 2 billion, 3 months to go from 10 to 12 billion... It's an amazing app, available now in the Apple, Android and Windows stores.
Target Demographics:Both business and individual users who are interested in connecting with each other.
