Pricing Theory

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American Intercontinental University

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Project Type: MKTG310 Unit 1 Individual Project

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Abstract

This is a single paragraph, no indentation is required. The next page will be an abstract; “a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly” (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.

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Introduction

Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font.

Part 1: Value Creation

Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. This section of the paper must contain research - which means that a citation must be included in the section (Last name, year). The punctuation goes after the citation not at the end of the sentence. If no author is stated: (Short Title of Article, year). The punctuation goes after the citation not at the end of the sentence. Research how value is created in products and services. Focus on the connection to how added value can be reflected in the pricing. This section of the paper should be 2 pages in length and use research from the library's full-text databases. Failure to use the articles will result in a grade no higher than 45/60 points for Part 1.

Part 1: Value-Price Connection

Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section.

Part 2: Overview Product #1

Using a variety of sources, including company websites, provide examples of different pricing structures. Research and analyze 3 different products or services that are offered at different prices for different customer segments. Include an overview of the product

Provide background on at least two target markets affected by the pricing menus. Analyze the effectiveness of the pricing scheme with regard to the competition. Assess how value was created to support the pricing. This section of the paper should be 3 pages in length (one page per product) and use research from a variety of sources including the company websites.

Part 2: Background on at Least Two Target Markets for Product #1

Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section.

Part 2: Competitive Analysis: Effectiveness of the Pricing Scheme for Product #1

Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section.

Part 2: Value Creation to Support Pricing for Product #1

Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section.

Part 2: Overview Product #2

Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section.

Part 2: Background on at Least Two Target Markets for Product #2

Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section.

Part 2: Competitive Analysis: Effectiveness of the Pricing Scheme for Product #2

Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section.

Part 2: Value Creation to Support Pricing for Product #2

Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section.

Part 2: Overview Product #3

Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section.

Part 2: Background on at Least Two Target Markets for Product #3

Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section.

Part 2: Competitive Analysis: Effectiveness of the Pricing Scheme for Product #3

Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section.

Part 2: Value Creation to Support Pricing for Product #3

Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section.

Conclusion

Add some concluding remarks-can be a sentence or two.

NOTE:

· If you are not at the end of page 7 with content, your paper is too short Do not insert extra spaces between paragraphs to make your paper appear longer.

· If you are beyond page 9 with content, your paper is too LONG. Do not change the font or margins to make the paper appear shorter or longer

References

NOTE: The reference list starts on a new page after your conclusion.