Market metrics , Forecast and Analysis data using SPSS

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Marketing Analytics and Strategy, MKT 455

Individual In-class Exam – Market metrics, forecast, and SPSS

March 21, 2016

Name:

SPSS Exam Questions

Test the following conceptual hypotheses by identifying the relevant variables (or questions) from the Crown Equipment Dealer Survey and running the appropriate statistical analyses using the Crown Data SPSS file. Based on your analyses, respond the questions associated with each conceptual hypothesis. Your responses must appear in the designated text box.

Respondents indicated the number of different brands considered when purchasing new forklifts. Additionally, respondents indicated how quickly the company acts to make a purchase and how extensively the options are researched. Using these questions, consider hypotheses 1 and 2.

Conceptual Hypothesis 1: Those firms considering a fewer number of brands make quicker decisions than those considering a larger number of brands.

Justify your selection of the statistical test and, based on specific statistical results, state whether or not this conceptual hypothesis is supported by your analysis. Interpret and discuss your findings.

Conceptual Hypothesis 2: Those firms considering a fewer number of brands do significantly more research on alternative brands than those considering a larger number of brands.

Respondents indicated the extent to which the company relies on its fleet of forklifts and, relative to safety, the importance of increased productivity associated the use of forklifts. Using these questions, consider hypothesis 3.

Conceptual Hypothesis 3: As the reliance on the forklift fleet increases, so does the importance of increased productivity.