Strategic Recommendations Discussion Question

Strategic management is termed as the art and the science of the formulation, implementation, and the evaluation of the cross-functional decisions that are made and enable an organization to achieve the goals that have been set. The objectives are achieved through the development of policies and plans that when implemented will assist in achieving the objectives of a firm. Therefore, the strategic management of any given organization combines various activities from various functional areas of an organization and also ensures that the organization is working towards accomplishing the set goals and objectives of a firm. The strategic management is tasked with giving instructions to the management team so as to combine their efforts towards the accomplishment of the organizational goals. It is a process that also involves the assessment of the competitors, the goals that have been set, and the effectiveness of the strategies that have been applied.

There are various models that are used in the analysis of the strategies that are applied by a company. PEST analysis is the best suited technique that assists in evaluating the environment where a business operates. Scenario Planning, on the other hand, is a technique that is capable building various views that are plausible in regards to the future of the entity. The Porters Five commonly referred to as the five forces analysis is a model that is used to analyze the effects of competition in the industry. Market segmentation is the technique that seeks to identify the similarities and the differences between the group of customers and the users. The directional policy matrix is a technique that summarizes the competitive strength of the operation of business in specific areas (Burton 2012).

The PEST analysis of a firm is a concept that is widely used in marketing. The tool is also crucial because it is used by these firms to master the environment where they are operating. Additionally, firms use the approach in the analysis of the environment before the launch of a new product. The analysis entails answering various questions that are of great importance to the firm. First, the firm seeks to understand the current political situation in the environment where the business is being operated. The analysis determines how the political situation of that given country will have an impact on the industry. The other question that the analysis seeks to answer is the prevalent economic factors that are in existence in the given environment (Haberberg 2007).

The third question that has to be addressed by the analysis is the role culture in the market. Further, the analysis focuses on the determinants of the culture. The other question that needs to be answered is the technological innovations that might impact the structure of the market in the long run. Further, the legislations that are available and how they might impact the market of that particular product. Finally, the environmental concerns for the industry are also performed during the analysis so as to ensure that environment is favorable and friendly to prosper the business in the industry.

The strategic position of the firm is positioned in a way that they will succeed. The corporate strategy has been designed to place the firm in a market position where it will be profitable. Additionally, the employees in the firm will be best suited as well as the products made will be successful. The firm is supposed to reposition it and utilize the available resources so as to acquire the largest market segment. The firm is strategically fit with the current competition that is in the environment. The degrees that have to be evaluated in regards to the organizational structure are in regards market forces, the target market, and the positioning of the firm. The implementation will also have an impact on the success or the increase in the revenue (Henry 2011).

References Burton, R. M. Organization Design: The evolving state-of-the-art. Boston, MA: Springer Science+Business Media, LLC, 2012. Haberberg, A., & Rieple, A. Strategic management: Theory and application. Oxford: Oxford University Press, 2007. Henry, A. Understanding strategic management. Oxford: Oxford University Press, 2011.