Pricing Decisions

Choose a publicly traded company and identify one of its products that the group will analyze.

Graco Infant Car Seat

· Describe the strategic implications that would need to be considered in setting a price for that product, and determine whether the group would use a market-based pricing approach or a cost-based pricing approach to setting the product price.

· Explain the rationale behind choosing the pricing approach.

· Identify the costs that the group thinks would be considered in setting the product price, and come up with a sample cost structure for the product (make it as realistic as possible).

· Calculate a price for the product, and defend your product price and related cost structure.

Present your responses in a paper of 1,000-1,500 words. Prepare this assignment according to the APA guidelines.