W5D1
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w5d1.docxAPA FORMATTING NOT NEEDED, Please post the peer responses as well all on one document labeled
1.Discussion
2. Response 1
3. Response 2
assignments will be due 24 hours from now
Thanks
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Corporate Social Responsibility |
The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part. If you worked in the marketing department of BP or Toyota, explain your department’s responsibility related to these issues. You must use the text and at least one additional scholarly source.
Guided Response:
Review several of your peers’ posts. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to reevaluate their explanations. Provide examples that support your peers’ explanations or that provide a different perspective.
MUST DO PEER RESPONSES AS WELL:
Response 1:
#2-WR
It has not been that long ago that business leaders thought of environmental compliance as one of the three concerns compliance of a government regulation, marketing concern or a PR concern. However because of the changing consumer behavior they have begun to see it as being a very profitable step. As a result of this change of heart toward the environment they are beginning to take steps to ensure the safety of their employees and their customers. ( Raiborn, C., Payne, D., & Joyner, B. 2013)
It is clear that both companies’ bp and Toyota were able to talk the talk but failed to walk the walk. This resulted in the safety of the environment and the employees in regards to bp and in regards to Toyota it resulted in the safety of their consumers. An important part of CSR is that companies are expected to expand any positive effect on society. It is clear from the safety point of employees and the consumer that this was not at the top of their importance in the case of bp and Toyota.
“Financial profit cannot take priority over social or environmental impacts.” (White S. 2012). If I had been employed in the marketing department of either company and had known of the safety issues; I would not have a job because I would have refused to accept the assignment based on the ethics of marketing cited at the start of this paragraph.
Respectfully,
Calvin
Raiborn, C., Payne, D., & Joyner, B. (2013). Environmentally Friendly Business Strategies: BP - A Case of Rhetoric or Reality?. Journal Of Business & Management, 19(2), 67-89.
White S. 2012 Principles Of Marketing Bridgeport Education Inc
Response #2:
#6- NH
The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part. If you worked in the marketing department of BP or Toyota, explain your department’s responsibility related to these issues. You must use the text and at least one additional scholarly source.
Both Toyota and BP were hit with deadly disasters that brought a sense of distrust to Americans. Due to these disasters, both companies are losing their reputation. In an article written by Allison Lynn Still, some public relations experts say BP and Toyota have erred by not acting quickly enough to offer up information, apologize to the public and explain how they were going to move aggressively to fix their problems. In Toyota’s case, it took a long time for information to be brought out about the extent of the potentially deadly defects affecting popular Toyota vehicles. BP who was claiming it was their accident what has failed here is the ultimate safety device on a drilling rig," he said. "There are many barriers of protection that you have to go to before you get to this. It isn't designed to not fail," Hayward told NBC's "TODAY"
If I worked in the marketing department of BP or Toyota, I would be sure to start with the SWOT analysis. Here I can determine which factors need improved. I would have made sure to put my costumers at ease by having a conference and updating our website to let our costumers we are working on improving our products. They always say “Costumers come first” and in this case, it should have been exactly this. If you are not focused on these goals, you are slighting one of the chief responsibilities incumbent on an employee. (This applies notjust in the marketing field, but in any position.) Generating value is your obligation—and your job security, to some extent. (White, 2012) It is important to earn the trust of your costumers, because without trust you have no costumers.
References:
White, S. (2012). Principles of marketing. (1st ed.). San Diego, CA: Bridgepoint Education, Inc
