w3d.docx
APA FORMATTING NOT NEEDED , Please post the peer responses as well all on one document labeled
1.Discussion
2. Response 1
3. Response 2
assignments will be due 24 hours from now
Thanks
Read "Why Marketers Need To Stop Following Trends And Start Advancing Movements". Local businesses and organizations transitioning to global markets might concern themselves with many conditions occurring in host foreign countries, including trend. The author identified three strategies that marketers should implement in regards to trend.
1. What are the three ideas?
2. Provide an example of a trendy condition in a local or global arena and how you would implement these strategies in a local or global trendy condition.
3. Is the author right to take this approach?
Respond to at least two of your classmates’ posts.
Guided Response:
Review several of your peers’ posts and identify activities they did not include in their post. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to reevaluate their explanation of the trend they chose or add components to their thoughts on the role of demographics in marketing
Carefully review the Discussion Forum Grading Rubric for the criteria that will be used to evaluate this Discussion Thread.
MUST DO PEER RESPONSES AS WELL:
Peer Response #1:
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Trends
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Misty Vogel ![Email this Author]()
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3/2/2016 6:22:18 PM
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The three main ideas of this article are listed as scanning, listening and forecasting. We must first scan the media and society and see what is going on out there. Find out what people are interested in and new trends that are occurring. Then we listen to what everyone is talking about. Carefully listening and depicting new information and new stands that people are taking. New communication all around social media can give us what we need to produce a new innovative product. And lastly forecasting new trends and seeing how they are going to affect a company or product so that the company can create a way to prevent it from becoming a negative impact but see how they can change to accommodate the changes.
The product that I thought was setting a new trend would be the Garman watch. They have created a product that is in tend now. The technology of the Apple Watch and the trend for being fit and healthy and packed all of the information into a watch that can work with all phones and track and monitor your fitness level as well.
Yes I think that the author has done a great job at the approach of the article. There are a lot of truths in the article and they are enlightening and inspiring new business marketing.
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Peer Response # 2:
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Week 3 Discussion 2
BUS 330
Demographics and trends
Read "Why Marketers Need To Stop Following Trends And Start Advancing Movements".
1. What are the three ideas? In our why marketers need to stop following trends and start advancing movement states that the three ideas are
Scanning: Cultural development, and other great brands in and outside its category.
Listening: To identify cultural influences that can be advanced into movement.
Forecasting: Development than affect your business the most may come from fields unrelated to yours (Yohn, 2014).
2. Provide an example of a trendy condition in a local or global arena and how you would implement these strategies in a local or global trendy condition.
In any business we always have to find something or away to attract new customers or keep preexisting customers. As a business owner I will follow up with my customers by email or mailing something in the mail like special rewards cards. So I will use a casino I can give my customers special rewards for new and my existing customers for birthdays and anniversaries. And I may throw in a free meal of their choice or a free room for the night. There are many casinos have already created individualized striges that combine CRM and their revenue management (RM).
3. Is the author right to take this approach?
Yes the author had taken the right approach on this matter. Because existing business and knew business need to know how to get better or how to run a proper business. Without someone point out the obvious no business will be a successful business or to become a successful business.
Yohn, D.L. (2014, February 24). Why marketers need to stop following trends and start advancing movements. Forbes. Retrieved from http://www.forbes.com/sites/onmarketing/2014/02/24/why-marketers-need-to-stop-following-trends-and-start-advancing-movements/
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