MPW4

APA FORMATTING NOT NEEDED, Please post the peer responses as well all on one document labeled

 

1.Discussion

2. Response 1

3. Response 2

 

assignments will be due 24 hours from now 

 

Thanks

Marketing Plan

Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing plan but has a small budget for marketing his business. How would you show your client the benefits of a marketing plan? If your client does not agree with your marketing strategy for his business, explain how you would respond and what approach you would use to convince the client the marketing plan can be successful.  You must use the text and at least one additional scholarly source.

Guided Response:

Respond to at least two of your peers and provide recommendations to extend their thinking.  Challenge your peers by asking a question that may cause them to reevaluate their explanation of the marketing plan.  Assume the role of the client for at least one of your peers’ posts and present questions, as well as reasons the client may not accept the marketing plan based on what you have learned.

Carefully review the Discussion Forum Grading Rubric for the criteria that will be used to evaluate this Discussion Thread.

Respond

MUST DO PEER RESPONSES AS WELL:

 

Peer Response #1: BR

As I am consulting with a manger of a business that sells cleaning supplies to nursing homes knowing in order to help my client develop a marketing plan with a small budget there are several steps I know are necessary for his success. I would first discuss with the client what his or her goal is, do they plan on focusing on the consumer or the product? Do they understand how important a marketing plan is? Are they aware there are other businesses in town that are similar to theirs? Do they know how to advertise? Is the client aware it is in their best interest to utilize resources they already have? Does my client know what a SWOT is and why it is important?

 Just like in our text I would explain in detail and encourage my client to use netnography which is used to analyze one’s specific behavior that is basically self-driven via the web (White 2012). This is an amazing way to reach a wide variety of consumers and get their feedback and it is free which works with a small budget. I would suggest the client to use a conjoint analysis focusing on the comparison of two different cleaning supplies at once.Motivation is something I highly recommend as well when doing this plan.  

Now that my client understands how the budget will work and the analysis of competitors in the area by going a step beyond what the local competitors offer and offer and maybe advertise bundle at a discounted price. My client realizes that for any business that provides services and products the act of finding, targeting and obtaining new customers is always going to be the top priority but I will reiterate that retaining customers is also very important. In a marketing business or should I say retail, selling something, we need to leverage our most under-utilized assets which are generally a business’s employees (EL-Omari 1999). The most engaged and passionate employees tend to deliver the best personal experience deliverable (White 2012).

I encouraged my client to realize that he, the actual retailer of these cleaning supplies must create an environment that is relevant for employees and customers. If my client is in any way dissatisfied I would ensure he is aware that he has a marketing team and can delegate certain takes to certain employees that it is a team effort.

 

 

EL-Omari, A. H. (1999). Evaluating the Role of the Marketing Managers in the Management Process of Marketing: The Case of the Textile Industry in Jordan. Department of Business Administration & Accounting, The Hashemite University, Al-Zarqa, Jordan, Vol. 13, No. 2, pp. 3-19.

White, S. (2012). Principles of marketing. (1st ed.). San Diego, CA: Bridgepoint Education, Inc.

 

Peer Response # 2: PW

I would ask the potential client to provide me a broad SWOT analysis before I developed a marketing proposal. I’d ask this to get a gauge of the company’s current state and to know the strengths and weaknesses.  I would also conduct my own market research in the area while the client is doing the analysis to be able to deliver a more plan with a lot of specifics. White (2012) states, “market research may be needed to gain the necessary understanding required by a marketing team before it selects a value proposition.”

After the above mentioned were done, I would express to the client my marketing strategy such as implementation, budget, and control which in turn will yield profitable gains. I’d prefer to show the client the advantages of having green cleaning products, which are becoming higher and higher in demand. Society is becoming increasingly more ecofriendly when it comes to the products they use and this is influencing marketing in a big way (Pickett-Baker & Ozaki, 2008).

If the client turned down my initial pan, I’d show the client with exhibits that the cleaning market is so vast that he could use my marketing plan with not only nursing homes, but other organizations that require cleaning supplies; with no further drain on the budget the client can increase customer base.

Reference:

Pickett-Baker, J., & Ozaki, R. (2008). Pro-environmental products: marketing influence on consumer purchase decision. Journal of consumer marketing, 25(5), 281-293.

White, S. (2012).  Principles of marketing.  (1st ed.). San Diego, CA: Bridgepoint Education, Inc.