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1. Explore Virgin Galactic's website Virgin Galactic.  Because of the crash explosion of their SpaceShip Two vehicle in mid-December 2014, the company had suspended its "booking" tab.  Suffice it to say, the price was not cheap (if I recall, it was $250,000, at least, to be shuttled into space). It now appears to be up and running again -- want to sign up?? What do you think about that price of $250K?  Is this pricing strategy likely to be effective in building the Virgin Galactic brand and creating a clear positioning for the brand in the marketplace?   To learn more about what that price 'buys' you, go to What does a $250,000 ticket to space with Virgin Galactic actually buy you? 

2. I wanted to give everyone a chance to post to this one and, by Tuesday evening, nine have chimed in -- thanks for your early-in-the-week arrival in our threaded discussion.  Lots of interesting answers and I appreciate your sharing where you felt you received good value and also where you felt the value was 'below expectations'. Let's take a look at how YOU define "good value" for the money that you spend.  What's the tie-in to what our author's share?