SMM3

You have been hired as a consultant at the company you have been researching (Apple Inc.). This report is an in-depth look at the strategy and corporate management based on your detailed research completed throughout the course. This paper is designed as a full report with recommendations that the executive team will use to enhance the existing strategic management. Provide answers to the Components 1 and 2.

1. Strengthening Competitive Position

Summarize how the company strengthens its generic strategy through complementary strategic moves. Be sure to answer the following questions:

· Outline what the company has done to fit its strategy to the industry and company situation.

· Has your company responded offensively or defensively, or both, to improve its strategic position? How?

· Has your company pursued complementary strategic options? Explain your answer.

· What are your recommendations for your company to pursue future complementary strategic options to strengthen its competitive position?

2. The Global Marketplace

Summarize company operations in foreign markets and competitive advantage possibilities. Be sure to answer the following questions:

· Describe which method(s) has been used to enter foreign markets.

· How has the company gained competitive advantage through competing internationally?

· What are additional actions that the company could take to gain a competitive advantage in foreign markets?

· APA format. Citation within the text and reference page

· 2.5-3pages, reference and cover page not included

· at least 2 academicals and reliable sources.