8FCM assistance needed

Question 1 The acronym S.M.A.R.T. stands for______________________________.

QUESTION 2 - etermine a marketing communications budget using competitive parity means correlating the budget to the share of the market and share of voice (SOV) for the industry.





True 
False

QUESTION 3

Explain the three main types of trade promotions.

QUESTION 4

Explain the role of self-regulation in advertising and marketing.

QUESTION 5

Explain how manufacturers (or service providers) and consumers benefit from sales promotions.

QUESTION 6

Describe the four types of Internet advertising and provide one advantage and one disadvantage for each.

QUESTION 7

Explain at least two positives and two negatives of Public Relations.

QUESTION 8

Integrated Marketing Communications is using a consistent message over multiple communications tools to increase the value of the message. 



True 
False

QUESTION 9

The positioning statement is an assertion that represents how the product should be perceived in the minds of the consumer.



True 
False

QUESTION 10

Describe two of the four methods of direct marketing and the benefits and weaknesses of each.

QUESTION 11

Objective-and-task budgeting allocates budgeting dollars as a fixed percentage of past sales.



True 
False

QUESTION 12

The brand awareness represents the thoughts and feelings that consumers have when thinking about the brand.



True 
False

QUESTION 13

Explain the role of the FTC and the FDA in marketing communications.

QUESTION 14

Psychographics include age, gender, education, family status, income, ethnicity, or race.



True 
False

QUESTION 15

The marketing database enables a company to target customers with a specific personal message.



True 
False

QUESTION 16

Explain the CAN method of determining an effective advertisement and provide an example for each.

QUESTION 17

The four types of characteristics used to determine a target market are _______________.

QUESTION 18

Explain the five steps in the Media Planning Process.

QUESTION 19

Yankelovich's MindBase and SRI Consulting Business Intelligence's VALS system are services that provide geodemographics.



True 
False

QUESTION 20

Choose two ethical considerations marketing communication professionals face and explain the issues associated with those considerations.