Strategic Management Project

MGMT 436 Capstone

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STRATEGIC AUDIT REPORT- Guidelines

I - EXECUTIVE SUMMARY (1 Page)

 This section should be a review of the Strategic Audit’s findings. It is not

to be a history of the firm, or what the firm does. The Executive

Summary is meant to sell your Strategic report to your reader.

II – HISTORY OF THE STRATEGIC AUDIT FIRM (1 Page)

 Give a brief history on your Strategic Audit firm.

III. MISSION AND VISON STATEMENTS ANLYSES (2 Pages)

 Identify your firm’s Mission and Vison Statements.

 Analyze them.

 Recommend a revised Mission Statement and or Vision Statement, if

needed. Support your decision.

 If a Mission Statement and or a Vison Statement does not currently exist,

create one or both. Give your rationale.

IV. CORPORATE GOVERNANCE (2 Pages)

 Board of Directors-

o Mention who is on the BOD; what organizations do they represent;

when they were elected to the BOD; and what BOD Committees

they are on.

 Senior Management-

o List the present senior management team.

V. EXTERNAL ENVIRONMENT: OPPORTUNITIES AND THREATS (1 Page)

 EFAS Analysis- Create an EFAS Matrix. No additional analysis is needed.

VI. INTERNAL ENVIRONMENT: STRENGTHS AND WEAKNESSES (1 Page)

 IFAS Analysis – Create an IFAS Matrix. No additional analysis is needed.

VII - ANALYSIS OF STRATEGIC FACTORS- SWOT Matrix (1 Page)

 SFAS Analysis- Create a SFAS Matrix. No additional analysis is needed.

VIII. STRATEGIC ALTERNATIVES AND RECOMMENDED STRATEGY- TOWS Matrix (1

Page)

 TOWS Analysis – Create TOWS Matrix with four strategies.

IX. IMPLEMENTATION OF RECOMMENDED STRATEGY (1 Page)

MGMT 436 Capstone

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 From your TOWS Analysis and Matrix recommend the one strategy that

you feel best meets the future needs of your firm. Support your decision.

X. REFERENCES (1 Page)

 At least seven quality references.