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Question 1 of 20
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5.0 Points
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Sets of connections between otherwise discrete, separate entities are known as:
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A. communities.
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B. environments.
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C. networks.
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D. conclaves.
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Metcalfe’s Law is the precept that:
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A. network value increases with network size.
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B. people are four times more likely to seek the advice of “e-fluentials” than of average users.
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C. the number of people who may potentially be exposed to word-of-mouth information about a product grows exponentially.
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D. the size of the network has no influence at all on the number of people exposed to the information.
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A bit is either:
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A. in digital or analog form.
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B. a 1 or 0.
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C. divided into a packet or a datagram.
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D. a decimal or a pixel.
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Which of the following is NOT a hardware-related implication of the Internet for the end user?
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A. Resolution
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B. Memory
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C. Processing speed
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D. User-friendliness
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The “eight-second rule” describes:
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A. the download speed limit of most potential Internet customers.
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B. the data transfer speed of a high-speed Internet connection.
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C. the processing speed of a DSL line connection.
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D. the Internet connection speed of a wireless connection.
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Most users access the Internet via:
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A. local telephone lines.
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B. cable television.
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C. backbone providers.
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D. national ISPs.
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Companies desiring large amounts of bandwidth access the Internet via:
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A. local telephone lines.
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B. cable television.
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C. backbone providers.
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D. national ISPs.
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The degree to which technology and personal experience influence the end user’s perception of the Internet environment is known as:
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A. telepresence.
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B. sensory breadth.
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C. sensory depth.
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D. interactivity.
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Two dimensions on which, according to Steuer, technological factors influence a person’s perception of the Internet environment, are:
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A. sensory breadth and sensory depth.
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B. vividness and interactivity.
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C. telepresence and moderation.
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D. speed and range.
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__________ refers to the nature of the relationship between one of the agents and the computing environment.
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A. Sensory breadth
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B. Telepresence vividness
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C. Real-time activity
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D. Machine interactivity
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A link between buyers and sellers characterized by information technology and interactivity is known as:
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A. salience.
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B. telepresence.
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C. a computer-mediated environment.
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D. human-computer interface.
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__________ is an example of an international, non-governmental organization.
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A. The World Trade Organization (WTO)
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B. The Internet Corporation for Assigned Names and Numbers (ICANN)
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C. The Federal Trade Commission (FTC)
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D. The Securities and Exchange Commission (SEC)
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The __________ decides whether Internet service providers will be required to offer access to high-speed Internet capabilities.
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A. ICANN
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B. FTC
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C. FCC
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D. FDA
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The oversight responsibility of the FDA in Internet policy matters has been extended to:
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A. Internet advertising.
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B. Internet access.
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C. Internet broadband use.
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D. Internet communication.
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The Digital Millenium Copyright Act of 1998 had the effect of:
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A. preventing anyone from publishing copyrighted material on the Internet without permission.
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B. requiring webmasters to pay publishing royalties to fiction and non-fiction authors for previously unpublished work posted on the Web.
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C. requiring webcasters to pay royalties to record companies and musicians on music broadcast over the Web.
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D. allowing the government free access to all digital materials on the Internet.
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The key objective of the 1996 Telecommunications Act is:
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A. the prevention of copyright infringement.
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B. the regulation of Internet advertising.
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C. the prohibition of fraudulent and illegal claims by online marketers.
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D. the provision of universal service.
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The exposure of children to adult-oriented material, alcohol, and tobacco is a __________ issue, and activities like these may lead to the imposition of government regulation of the Internet.
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A. capacity
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B. digital divide
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C. access
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D. central exchange
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The “digital divide” refers to:
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A. the rivalry between national and local ISPs.
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B. the benefits and opportunities that users have that non-users have not.
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C. the access and transfer speeds of wireless versus wired Internet connections.
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D. the difference between universal service and government-regulated service.
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Restrictions on how alcohol and cigarettes are marketed on the Internet are examples of:
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A. method regulation.
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B. branded environments.
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C. product regulation.
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D. meta tag regulation.
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When a user cannot exit a Web site using normal browser controls, the user is said to have been:
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A. mousetrapped.
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B. pagejacked.
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C. meta-tagged.
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D. paid placed.
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stenar1
mcq_20_pax_ebusiness_strategy.docx
