week 1 peer response

Peer responses

HMGT 372 General Rules for Discussions

· Comply with customary rules of online etiquette

· Do not repeat thoughts already posted by a classmate or your faculty member.   Repetitive comments may be deleted and not count toward your participation grade.

· Do not get off topic

· Relate your posts to the course content

· No word count maximum or minimum, brevity is appreciated

· Do not upload a document in a discussion thread

· If referring to a link, please embed it in your post, don’t expect your classmates or faculty to copy/paste the link to see it

 Specific Rules for Discussions

You are required to respond to at least two other students, and such interaction will be a part of your participation grade.

Please use this discussion thread to ask any questions regarding the rules for discussion participation

Posted by Jennifer Ashu posted Mar 18, 2016 9:13 AM

Legality is when something is made legal. When a place is working and operating with accordance to the law. Employees and medical entities in the Heath Service Organization are legally responsible in the fact that they have to conduct their work according to the laws in the area, city, and/or state that they work for. If they do not and something happens to their patient, they can get sued of even jailed for malpractice.

Doctors and nurses are supposed to listen to the patients and make sure they are okay but this hospital in Florida after thinking they had treated the lady, Ms. Dawson they employees told her to leave. She did not want to leave because she said she was not well. They called the police to escort her and before she got in the car she collapsed and later on died. They hospital employees should not have turned their backs on her and maybe she would have survived.

A lady in S.C impersonated a nurse and worked at a nursing home to steal drugs. She should have never gotten access to the facility but at least she was caught and no one was hurt.

 

http://www.beckershospitalreview.com/news-analysis/woman-dies-after-being-forcibly-removed-from-florida-hospital.html

http://www.beckershospitalreview.com/legal-regulatory-issues/s-c-woman-arrested-for-impersonating-nurse-to-obtain-drugs.html

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· Posted By Emmanuel Dzivenu posted Mar 17, 2016 8:59 PM

Legality as a word on its own implies, ‘’Legal”. When something is not legal, then its defined to be illegal. The healthcare industry now looks like a business entity where, the patients are called customers and healthcare staffs, the providers. So as such its is binded by policies on how certain task should be performed and why it must be done that way. Jonsen (2000) ask the question in his book, “Under what circumstances does a person who has medical skills have a special obligation to serve the community?” Patients have the right to sue any health care institution if they feel they receive unfair treatment. Providers are entrusted to care for patients.

In Milwaukee, Wisconsin, a woman won a case worth 25.3 million after a County jury found out that she lost her limb as a result of medical malpractice.

Second instance of wrong doing happened in the United Kingdom where an elderly cancer patient fell from her bed after staffs failed to properly raised patient bed rails. Her name Rita Phelps, 74, suffered a fatal head injury when she fell to the floor during the night in an intensive care unit.

The goal of every provider is to have their patient recover from whichever reason they came for treatment, and not to see them sustain more injuries.

 References: 

Jonsen, Albert R. A Short History of Medical Ethics. New York: Oxford UP, 2000. Print.

Read more: http://www.dailymail.co.uk/news/article-2641769/Elderly-cancer-patient-died-fell-hospital-bed-staff-failed-raise-safety-rail.html#ixzz43D7XqKNM

http://www.jsonline.com/business/jury-awards-milwaukee-woman-253-million-in-medical-malpractice-case-b99304583z1-266106991.html

Respond to Emmanual Here:

· HMGT 335 Rules for discussion Comments on your peers: As Mentioned, unless stated otherwise - you need to make a contribution comment on two different peers.  Saying " I found your comments interesting", or that is was very nice! isn't what the purpose is.  Please feel free to support the thought with a reference, or disagree with or challenge the thinking.  This is a "Critical Thinking" exercise! I have often found information to counter a statement that many take for granted. Feel free to challenge your classmates or enhance them. Doesn’t have to be a full response. But if you comment positively or negatively with some data, that is all that is needed (With a reference). This is what will lead to -------learning!!!!

Avoid using "I think" and "I feel" without any data.....  That is just dinner table conversation!

· Posted by Deaunte Printup posted Mar 17, 2016 8:59 PM

I believe the key difference between marketing healthcare services and marketing tangible products is that companies that sell tangible products are focusing more on making a profit. In healthcare, it cost patients money to receive care but the healthcare organization is more concerned about the well-being of their patients. Providing an environment, having waiting and exam rooms, and displaying diplomas, convinces patients that they are receiving good care (Burnett, 2008). When a business is trying to sell food, computers, or any other product, they are interested in the best way to get the most money out of their customers. The way a tangible company advertises is more eye-catching and "loud". For-profit businesses measure their success in terms of profitability (Burnett, 2008).

The difference between the two means that a Healthcare Admin/Marketer must adjust their strategy differently to market their service and organization. Instead of being "flashy", a healthcare organization should focus on proving to their patients that they provide the best service possible. For example, having a flashy, intriguing logo is less important to a patient than how skilled and qualified their doctors and surgeons are.

References

Burnett, J. 2008. Core Concepts of Marketing. Retrieved from http://www.saylor.org/site/wp-content/uploads/2012/11/Core-Concepts-of-Marketing.pdf

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· Posted By: Tchissem Koumande posted Mar 18, 2016 7:44 PM

Marketing healthcare services is different from marketing tangible products in several ways.  For healthcare services, you need to convince people that you are offering high quality services. In contrast, for food and other tangible products, marketers need to appeal to different things that people are looking for: good tasting food, attractive clothes, etc.  Also, the marketing channels are very different. You don't see to much publicity for healthcare services anywhere, maybe because doctors and hospitals don't need to advertize, they know that people will get sick and injured so their services will always be needed.  For the same reason, they can also charge exhorbitant prices.  The limited competition for healthcare services is another factor that differentiates this sector from marketing more tangible goods. 

In the healthcare field, push marketing could involve establishing mobile clinics or mobile healthcare workers who can travel to their patients when needed.  Pull marketing may involve publicizing these services through different media channels.

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