The report’s purpose is to provide your work supervisor information that will prepare him/her to advise his/her boss about how to develop a social media campaign for your company. Put another way, your team’s main goal is not to persuade your supervisor about what the company should do as part of its campaign. Rather, your team’s primary goal is to provide information to your supervisor that both positions him/her to understand the nature and practice(s) of corporate social media use and prepares him/her to consider a range of social media options that ought to be considered as part of a company’s social media campaign.
When composing the report, project teams should review and model examples of reports they find in the course textbook or online.
Grading/Assessment (100 pts.)
The report will be assessed using the following criteria:
· Design (contrast, repetition, alignment, proximity)
· Structure (roadmap, follow-through, next steps)
· Use of visual content
· Clarity of discussion
· Positioning of information
yubaron
report_prompt_302_revised.docx
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