Barbershop Opportunity Analysis Plan Draft Tom mutunga only

OL 320: Opportunity Analysis Plan Guidelines and Grading Guide

Overview

The final project for this course is the creation of an Opportunity Analysis Plan. The main purpose of this project is to thoroughly evaluate a business idea at the early stages of development, which is often where many of the challenges exist. This assignment will give students an opportunity to thoroughly analyze a business venture and develop critical thinking patterns to avoid mistakes or pitfalls in business opportunity development. The project will also utilize Tegrity recording software that is available for all students in Blackboard.

The final product represents an authentic demonstration of competency because it provides students with the critical thinking skills needed to evaluate either their own business idea or the ideas of others. It also encourages students to ask key questions before dedicating resources to ideas that may not be successful. The project is divided into four milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Two, Three, Five, and Seven. The final product will be submitted in Module Seven.

Main Elements

In the Opportunity Analysis Plan you will document the viability of an idea, state its competitive advantage, and outline a business path. Students should deliver a concise report of findings and two video presentations.

· Title page: <Your Business Idea/Name> Opportunity Analysis Plan

· Report includes the following sections:

· Section 1: Description of Idea

· Provide general overview of idea

· Explain how it solves a problem, meets a need, and so on

· Describe the basic business concept (textbook worksheet, Chapter 2)

· Discuss/evaluate the competitive advantage

· Section 2: Market Analysis

· Include the short paper from Milestone One

· Section 3: Assessment of the Entrepreneur and the Team

· Where are the knowledge gaps and how are they covered?

· How is the team structured?

· Section 4: Business Phasing

· This is a discussion of the logical progression for growing a business, which starts from the initial idea and grows into a viable business venture.

· The phasing approach should explain how the development phases minimize risk, aid learning/analysis at the earliest possible stages, and create a proper progression of the business venture.

· The goal of developing phases is to show how much risk is required for each phase compared to the expected outcome or return on the investment; phasing allows for learning during each step and creates a decision point prior to moving on to the next phase on whether to proceed, modify the business, or exit (with potentially a smaller overall loss).

· Potential planning and development stages/phases:

· Idea stage

· Concept stage

· Test marketing stage

· Product/service development stage

· Commercialization

· Include anticipated resource requirements for each stage of development.

Format

Milestone One: Market Research

In Task 2-4, you will submit details on the market research for a business idea. You should study the market or industry you want to pursue for your business idea. The assignment should include four sections: brief introduction, industry/economic sector, target market, and company. The format should be a research paper and will be graded separately using the Market Research Rubric document. Feedback should be applied to the Final Project.

Milestone Two: Tegrity Presentation #1 – Idea Generation

In Task 3-3, you will submit a URL that links to a Tegrity presentation to the professor. Refer to these Tegrity resources for information on how to create and submit your presentation. Tegrity will be used to create a voice recording that corresponds to your PowerPoint slides. There is no requirement to show video during this presentation, but audio is required. The presentation should include 3–5 PowerPoint slides documenting the idea, its value and uniqueness, and what problem it solves or need it meets. The presentation should be less than 5 minutes in length. There should be an audio recording that goes along with the PowerPoint presentation in the same format and fashion as the one provided by the instructor as a video overview in Module One. This assignment will be graded using the Tegrity Presentation Rubric. Feedback should be applied to the Final Project.

Milestone Three: Rough Draft of Final Opportunity Analysis Plan

In Task 5-3, you will submit a draft Opportunity Analysis Plan. The format should match the requirement for the final Opportunity Analysis Plan. However, only the first three sections of the outline described above are due for this milestone. Section 4, Business Phasing, is not required to be turned in as part of this milestone. Full points are awarded if the assignment is submitted; 0 points are awarded if the assignment is not submitted. Feedback will be provided using the Final Project Rubric.

Milestone Four: Tegrity Presentation #2 — Idea Funding Pitch

In Task 7-2, you will submit a URL that links to a Tegrity video presentation to the professor. Refer to these Tegrity resources for information on how to create and submit your presentation. The video presentation you create should be 3–5 minutes in length, and there are no specifications on how many PowerPoint slides to use. You may also choose to show various websites or other resources using the Tegrity video screen capture tool. The purpose of this presentation is to create a venture capital pitch wherein you are asking for resources. The “pitch” should include the details you think are important for a potential investor to understand so they are able to make a decision about investing in your company/idea or not. There should be an audio recording that goes along with the Tegrity presentation in the same format and fashion as the one provided by the instructor as a video overview in Module One. This assignment will be graded using the Tegrity Presentation Rubric.

Final Submission: Opportunity Analysis Plan

In Task 7-3, you will submit the final Opportunity Analysis Plan. It should be a complete, polished artifact containing all of the main elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This submission will be graded using the Final Project Rubric.

Deliverable Milestones

Milestone	Deliverables	Module Due	Grading
1	Market Research	Two	Graded separately using the Market Research Rubric document
2	Tegrity Presentation #1 – Idea Generation	Three	Graded separately using the Tegrity Presentation Rubric; will also be posted to the discussion board for additional feedback
3	Rough Draft of Final Opportunity Analysis Plan	Five	Full points awarded for submission/ 0 points awarded for no submission; feedback will be given using the Final Project Rubric
4	Tegrity Presentation #2 — Idea Funding Pitch	Seven	Graded separately using Tegrity Presentation Rubric; will also be posted to the discussion board for additional feedback
	Final Submission: Opportunity Analysis Plan	Seven	Graded separately; Final Project Rubric

Rubric

Requirements of submission: Written components of projects must follow these formatting guidelines when applicable: double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations. The number of pages required is 8–12, not including cover page.

Instructor Feedback: Students can find their feedback in the grade book as an attachment.

Critical Elements	Exemplary	Proficient	Needs Improvement	Not Evident	Value
Opportunity Analysis Plan	Includes all of the main elements: description of ideas, market analysis, assessment of entrepreneur, and business phasing in the form of an Opportunity Analysis Plan and Tegrity presentations. The project cites multiple examples to illustrate each element (18-20)	Includes most of the main elements: description of ideas, market analysis, assessment of entrepreneur, and business phasing in the form of an Opportunity Analysis Plan and Tegrity Presentations, and cites many examples to illustrate each element (16-17)	Includes some of the main elements: description of ideas, market analysis, assessment of entrepreneur, and business phasing in the form of an Opportunity Analysis Plan and Tegrity Presentations (14-15)	Does not include any of the main elements and requirements (0-13)	20
Inquiry and Analysis	Explores multiple issues through extensive collection and in-depth analysis of evidence to make informed conclusions (18-20)	Explores some issues through collection and in-depth analysis of evidence to make informed conclusions (16-17)	Explores minimal issues through collection and analysis of evidence to make informed conclusions (14-15)	Does not explore issues through collection and analysis of evidence and does not make informed conclusions (0-13)	20
Integration and Application	All of the course concepts are correctly applied (18-20)	Most of the course concepts are correctly applied (16-17)	Some of the course concepts are correctly applied (14-15)	Does not correctly apply any of the course concepts (0-13)	20
Critical Thinking	Demonstrates comprehensive exploration of issues and ideas before accepting or forming an opinion or conclusion (18-20)	Demonstrates moderate exploration of issues and ideas before accepting or forming an opinion or conclusion (16-17)	Demonstrates minimal exploration of issues and ideas before accepting or forming an opinion or conclusion (14-15)	Does not demonstrate exploration of issues and ideas before accepting or forming an opinion or conclusion (0-13)	20

Research	Incorporates many scholarly resources effectively that reflect depth and breadth of research (9-10)	Incorporates some scholarly resources effectively that reflect depth and breadth of research (8)	Incorporates very few scholarly resources that reflect depth and breadth of research (7)	Does not incorporate scholarly resources that reflect depth and breadth of research (0-6)	10
Writing (Mechanics/Citations)	No errors related to organization, grammar and style, and citations (9-10)	Minor errors related to organization, grammar and style, and citations (8)	Some errors related to organization, grammar and style, and citations (7)	Major errors related to organization, grammar and style, and citations (0-6)	10
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