NSE-07

The Department of State's public diplomacy (PD) goal is to inform, engage, and influence global audiences. This goal is aimed at reaching out beyond foreign governments to promote better appreciation of the United States abroad, greater receptivity to U.S. policies among foreign publics, and sustained access and influence in important sectors of foreign societies. Public diplomacy is carried out through a wide range of programs that employ person-to-person contacts, print, broadcast, and electronic media, and other means. Traditionally, U.S. public diplomacy focused on foreign elites-current and future overseas opinion leaders, agenda-setters, and decision makers. However, the dramatic growth in global mass communications and other trends have forced a rethinking of this approach, and State has begun to consider techniques for communicating with broader foreign audiences.