marketing home work project 2 papers
bonw.mxnzsk
tmenzsa_wk4ppt_0372016.ppt
Online Marketing
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ONLINE MARKETING
- There are many strategies that webpage designers can utilize in optimizing their webpages. Among other, these strategies include
Use of the google website optimizer tool.
Incorporation of video show landing page, that is simply purposed to displaying videos to customers.
An incorporation of a start here page that acts as a directive to usher page visitors into the site.
An incorporation of a start page that appears immediately after one has signed up.
Incorporating a comment blog landing page.
- All these strategies would increase the traffic and conversion of customers through the landing pages if well implemented.
- Incorporating a comment blog for example that requires visitors to leave their email addresses is an approach that can increase the email list of an organization.
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ONLINE MARKETING
- Taking the case of competitors also using landing pages to convert customers, a competitor whose landing page for example does not have a comment blog is likely to have less contacting methods to customers that one with the bloggers commenting page, since all those who comment will be additional contacts.
- If another competitor has a webpage that frequently uses the means of videos to display content and does not have a landing page for the same, then the page cannot be as efficient as that of the web page with the video landing page.
- Key words that a landing page should include to increase optimization include: the product being advertised, name of the organization, marketing, email marketing, customer information and product name and description. These keywords should be entered into the search in that they are easily found with simple searches.
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ONLINE MARKETING
- This alteration may vary in many ways from different audiences. This is mainly because a web designer designs the page in a way that it will only accomplish the preferences of the owner.
- A page purposed to marked a certain product like electronics for example cannot have similar optimizations with another page that is designed to purposely market software appliances. Due to that reason therefore, the organization of a page is highly important.
- Optimizations of certain aspects like the webpage keywords should be extremely different and should thus be optimized differently.
- An example of how one can perfectly perform an optimization for a website landing page is by taking the example of the google email creation landing page, an alteration of the themes and appearance of the page would be an optimization of the landing page.
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