marketing home work project 2 papers
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tmenzsa_webppt_2232016.pptxTony Menzsa Web Analytics Rasmuessen
Most essential metrics beneficial to my client
Acquisition Reporting. this helps in understanding user on computer and mobile with detailed advertising and reports on the sources of traffic (Google Analytics, n.d.).
Conversation reporting. This metric tool monitors and measures conversations, downloads, the client’s sales among others. This will help my client to modify his reporting to suit his objectives (Google Analytics, n.d.)
Clicky. This is thought to be one of the most vigorous web analysis tool currently since it gives real time traffic information if the website (Oberoi, 2015)
Why would these metrics be more productive than others?
As described above, these analytics have features that the client needs in order to improve his business.
For example, in the collection and management of data, these metric tools provides an accurate view of the client that can be customized to his needs(Google Analytics, n.d.)
In the analysis and reporting of data, it is easy to segment reports and filter them to reflect the needs of the client(Google Analytics, n.d.)
These features are rare in other sites.
Scenarios where my client can apply the metrics.
One scenario is when my client would like to understand the users on mobile and computer applications using acquisition reporting. He can also use this metric to identify the source of traffic.
Another scenario is the case where the client wants to monitor conversations, downloads, sales among others. In this case, the client may be doing this to modify his reporting in order to meet his needs
Metrics utilized by MagicBox.com
Information on the total number of people visiting the web over a given time.
Another metric that this competitor use is the one showing the keywords that their web visitors typed for them to access the site.
The type of metrics that this competitor uses is data relating to the product and which helps them to understand users and their likely interests(magicbox , 2015)
Other metrics is the information gathered during online applications and products done especially during the time of activation(magicbox , 2015).
Metrics utilized by CastNET.com
Information concerning the source of traffic
Information about the sales leads for the company
They also utilize information related to the rate at which their web visitors access, download and the conversations from the clients.
Another metric that this competitor use is the one showing the keywords that their web visitors typed for them to access the site.
References
Google Analytics. (n.d.). Retrieved from https://www.google.com/analytics/standard/features/
MagicBox . (2015). MagicBox privacy policy. Retrieved from getmagicbox.com: http://www.getmagicbox.com/privacy-policy/
Oberoi, A. (2015, August 2). Google Analytics Tools. Retrieved from Data and Analytics.
