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Client Description

Tony Menzsa

Rasmussen

B434/MAR4355 Section 01 Web Analytics - Online Plus - 2016 Winter Mid-Quarter

PART ONE

My client has a realistic budget. Unlike many people, he realizes that this business is not cheap and is ready to spend money. He knows that marketing is not an expense, but rather an investment. This client does not bargain on price. He is aware that for him to get a quality service, he has to pay well. He understands that we are in business to make money just like himself. My client is always willing to take advice. He is always very eager to take unbiased advice and consults me whenever about website strategy and this helps him in his view about marketing.

Unique value proposition for the client

We provide quality services that are basically designed to meet the needs of the client. We give a 30 days free trial to our clients and in case you are not satisfied, we have 100% money back guarantee.

The top three possible competitors for my client are:

CastNET.com, website: www.castnet.com

BrightSign.com, website: www.brightsign.com

MagicBox.com, website: www.magicbox.com

Web analytics is useful in tracing the origin of web traffic. Through web analytics, one can easily determine the types of blog spots, pages and topics that attract the most attention. It also helps to know the day of the week that is the busiest as far as traffic is concerned. Web analytics helps in knowing the kind of key words that people are entering in search engines in order to access your website. It can also help you trace how traffic is converted to sales and where sales leads come from. Generally, web analytics and conversion metrics information helps one make the most of their online marketing and sales leads and improvement of sales experience.

Basic analysis of the site for the selected client

My client wants a web site that will be used to marketing his digital products. The first thing when developing the selected client is to choose the domain name. The next step is to choose a web host and signing up for an account and designing the web pages. Having done this, next is to test the website and collecting credit card information. The last step is to making the social site noticed.

PART TWO

SWOT Analysis for my client

Strengths

The major strengths that my client has is that he has guaranteed his customers that their money will be paid back 100% in case the products or services are unsatisfactory and that they will be given a 30 day free trial.

Weaknesses

The weakness that my client has is that he doesn’t have a working site to help him in marketing at the moment.

Opportunities

In the presence of a website, my client will be able to reach a wider base of clientele.

Threats

The main threat for my client’s business is that there are many competitors entering the business, explaining why a site is needed where more customers will be tapped.

SWOT Analysis for CastNet

Strengths

This competitor has a well-developed website for his business.

Weaknesses

They don’t have a 100% refund guarantee

Opportunities

They have benefited from the fact that their major competitors, my client, has no web site.

Threats

The fact that my client is developing a website so they will be competing on the same level.

SWOT Analysis for BrightSign.com

Strengths

Just like CastNet.com, Brightsign.com has an active website.

Weaknesses

This company does not have a free 30 day trial.

Opportunities

The main opportunity for this company is that they are making use of the fact that my client oes not have a working website.

MagicBox.com SWOT Analysis

Strengths

This competitor has a well-developed website for his business.

Weaknesses

They don’t have a 100% refund guarantee

Opportunities

They have benefited from the fact that their major competitors, my client, has no web site.

Threats

The fact that my client is developing a website so they will be competing on the same level.

Opportunities where my client should be utilizing web analytics tools

Opportunities such as regular tracking of sales, costs, upcoming orders and stocks can be tapped by my client using the new web.