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tmenzsa_courseproject2_2282016.docxRunning Head: WEBSITE PERFORMANCE ANALYTIC TOOLS 1
WEBSITE PERFORMANCE ANALYTIC TOOLS 2
Marketing assignment: Website performance analytic tools
Tony Menzsa
Rasmussen
B434/MAR4355 Section 01 Web Analytics - Online Plus - 2016 Winter Mid-Quarter
Marketing assignment: Website performance analytic tools
People always do not like to use a website that’s slow and in this regard then the speed of the website is a very key parameter for testing the performance of the website of a certain company. A website can either be too fast, slow as well as can be too big. The Users wants to do or look for whatever they needed faster and this needs the speed of the website to meet the demand of the users.
According to Stuttard & Pinto (2013) the other parameter to measure the quality of the website is the overview of the features. The features are the various parts of the website and this may include the HTML, the CSS files, and images as well the JavaScript. The performance overview is also a very important analytic tool the helps give a test of how the website is working and the statistics of the performance of the website can be given out in order to assist in rating or relating its performance over the years. On can as well use the tips of the grades of the website performance and this shows how the website is in conformance with the Google as well as the yahoo best practices.
According to Brook-Hart, G. (2013) the other parameter is how the website of the company works as well as how it looks. The tests are normally done using the company’s website as it is. The website also should be having the log-ins for the customers and they should be working properly and with a very good speed. The website in order to be rated as the best should also be able to cover large geographical area. The website should be accessed in most of the locations globally and the speed needs to be the same throughout
Advantages and the disadvantages of the analytics tools
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Advantages of the analytic tools for Speed of the website and the features of the website |
Disadvantages of the analytic tools for Speed of the website and the features of the website |
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They show how the website is and the improvements to be made to it |
The customers after using the website may get discouraged |
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The analytic tools helps to rate the service quality that the users receive. |
They sometimes are not accurate measure of the performance. |
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Shows how the company is doing |
Takes too much time for the results to be received |
Similarities and the differences of the analytics tools
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Similarities of the analytic tools for Speed of the website and the features of the website |
Differences of the analytic tools for Speed of the website and the features of the website |
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They show the real image of the website of the company and ho the company performs |
The speed and the features are different tools that analyze different parameters of the website. |
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They are a nice indicator of the marketing efforts of the company |
Features may be many and meet the customers’ needs but the speed can be slow. |
References
Brook-Hart, G. (2013). Business benchmark upper intermediate BULATS. Cambridge: Cambridge University Press.
Stuttard, D., & Pinto, M. (2013). The web application hacker's handbook: Discovering and exploiting security flaws. Hoboken, N.J: Wiley.
