ENTREPRENEURSHIP ESSAY

Criteria

Excellent

Good

Missing or poor

Part A: Introduction to the Entrepreneur

Explanation of the chosen entrepreneur in terms of their history, development and growth

(5 marks)

☐ Clear and complete explanation of the chosen entrepreneur

(5 marks)

☐ Good explanation of the chosen entrepreneur

(3 mark)

☐ Poor or missing explanation of the entrepreneur

(0 marks)

Part B: Entrepreneur background analysis

Background to the entrepreneur in terms of family and socio-cultural

(4 marks)

☐ Provides a comprehensive background to the entrepreneur including family and socio-cultural

(4 marks)

☐ Provides a good background to the entrepreneur, but may miss some parts

(2 mark)

☐ Poor or missing background to the entrepreneur

(0 marks)

Description of key businesses developed by the entrepreneur

(5 marks)

☐ Clear and comprehensive description of all the key elements of the entrepreneurs businesses

(5 marks)

☐ Good description of most of the key elements of the entrepreneurs businesses although some elements missing or incompletely discussed

(3-4 marks)

☐ Little or no attempt at describing key elements of the entrepreneurs businesses

(0-2 marks)

Analysis of competitive advantage of the businesses compared to other entrepreneurs

(5 marks)

☐ Insightful analysis of the effectiveness of the competitive advantage of the businesses

(5 marks)

☐ Good analysis of the competitive advantage of the businesses, including aspects around reducing risk and promoting learning – may fail to identify some points

(3-4 marks)

☐ Poor or missing analysis of the competitive advantages

(0-2 marks)

Criteria

Excellent

Good

Missing or poor

Part C: Future Entrepreneurial Suggestions

Identifies where the entrepreneur can develop different types of businesses

(3 marks)

☐ Clear and accurate identification on areas where the entrepreneur can develop businesses

(3 marks)

☐Good identification on some areas where the entrepreneur can develop businesses (2 marks)

☐ Poor or no identification on the role of business development for the entrepreneur

(0-1 marks)

Identifies different avenues or possibilities the entrepreneur can take in the future

(3 marks)

☐ Clear and accurate identification on potential avenues and possibilities for the entrepreneur

(3 marks)

☐ Good identification on some avenues and possibilities for the entrepreneur

(2 marks)

☐ Poor or no identification on the different avenues for the entrepreneur

(0-1 marks)

Writing and referencing

Standard of writing

(3 marks)

☐ Excellent standard of academic writing, with no errors in grammar, spelling or punctuation.

(3 marks)

☐ Good standard of academic writing, with few errors in grammar, spelling or punctuation.

(2 marks)

☐ Poor standard of academic writing, with multiple errors in grammar, spelling or punctuation.

(0-1 marks)

Referencing (with at least 10 references)

(2 marks)

☐ All references correctly cited in the text and listed in the reference list

(2 marks)

☐ Most references correctly cited in the text and listed in the reference list, or only minor errors involved

(1 mark)

☐ Little or no attempt to adhere to correct referencing standards, or too few references included.

(0 marks)

Comments:

Marker:

TOTAL MARKS (……./30)