formal report

In order to achieve the perfect social media strategy for our company, this report will highly the benefits of the use of social media and the possible improvement at our actual social media situation. The purpose of this report is to establish and discover the target market on our social media platform and separate the behaviour on each single platform. Therein, this report will reflect a study on Facebook, Instagram and Twitter. These social media platforms have their own respective usages but fundamentally allow users to connect, share information.

The results of this research show that the use of Facebook, Twitter and Instagram would offer many benefits for our company.

As a result of this assessment, the following recommendations involve changes to be made in the company:

· Analyze and target the right group of customer that use and are more often to seek information on our actual social media platforms.

· Develop each platform differently by using the strong sides of each platform and create a connection between each other.

· Establish the marketing trends of thein the market industries by doing further action on the company’s competitors.

· Implantation of the customer services on every platform.

In the past 10 years North American have changed a lot their way to interaction between each other. Social networks as Facebook, Twitters and Instagram have dramatically improved the credibility of social network. This new way of interaction has provided a new lifestyle for the users that can chat, share, like, comments each and single post from family, friend to even celebrity. In today’s business where the competition is stronger than ever, users analyse each and single action toke by the company, online shop are not only in competition with local store around them, there are now in competition with the entire business world. User can now shop online, share opinion about their own business experience and have to past review. This new way of conducting purchase have brought company to a new way of conducting their financial, social and cultural activities.

Facebook is a still by far the most popular social media according to their 1.44 billion worldwide monthly users (Institute). Not recognized the best social platform for sales generator, Facebook provide a capability of targeted directly with the target customer and collect information directly on their Facebook pages. Facebook is well knowing for his likes and share bottom that give an appreciation for the user of his post.

Twitters is the easiest social media platform (Social Network) and is well-known for their 140 characters. Around 320 million monthly (TWITTER USAGE / COMPANY FACTS) users use this micro blog that allow them to share thoughts and image with friend as well as following day-to-day thoughts of their favorite celebrity and company.

Instagram is a platform that can be linked with twitter account and Facebook account. Your casual picture can turn out on a majestic picture that could be repost by more the 182 millions of users (brain). According to Mike Krieger, co-founder of Instagram, there is 60 million photos shared by the global community of Instagram.

The main objective of this study is to highly the top social platform that would be benefit for Air Canada and demonstrate the effectiveness of these three social media platform; Facebook, Twitters and Instagram. Several recommendations will be held on the way to use these platforms and total benefice gain will be given. The main idea in this case is to show proof of how these social media works, the features that it has and how these features can fit into a business like Air Canada. With that being the case, it is possible to come up with recommendations on how the company can adopt the use of Facebook, Twitter and Instagram as a viral social networking platform for marketing and interacting with customers and other stakeholders

This study mainly focuses on the following:

· Targeting the important target customer

· How these fits in as a marketing and promotional tool

· Benefits and returns developed from the use of Facebook, Twitters and Instagram

This review involved

· Access to information online

· Articles on the way to use social media for business purpose.

· Various articles about its main role as a social media platform and its suitability in the business world

· Various articles about Pinterest and its suitability in the business world

· Actual thought of users about their usage and utilities of social media

Other than just being a basic social tool where people can interact and share ideas regarding a myriad of topical issues in their lives, it still plays a pivotal role in the world of business. The benefits that Facebook, Twitter and Instagram will deliver to Air Canada as a business are the main focus in this report. Therefore, the report will be separated in 4 sections: (1) Overall Benefit, (2) attracting more customers; (3) expanding the market research; (4) increasing online sales; and (5) improving internal communication.

I will demonstrate how cheaper it is to use social media instead of radio , tv ect

In addition to being a cost saving opportunity in advertising for the company, I will show how important it is to target the right customer event it’s not on main target. Main target might not use social media , opportunity to find new one

I will talk about the fact and good sides of facebook

I will talk about the fact and good sides of Twitter

I will talk about the fact and good sides of Instagram

Brief Conclusion on how my formal report went

Step by step

Step by step how to be behind on social media against competitor

Step by step I will explain how to talk to the customer(reply, ect)

References brain, statistic. http://www.statisticbrain.com/instagram-company-statistics/. 11 September 2015. Statistic brain. 1 March 2016. <http://www.statisticbrain.com/instagram-company-statistics/>. Institute, Statistic Brain Research. Facebook Statistics. September 2015. <http://www.statisticbrain.com/facebook-statistics/>. Social Network. 15 April 2015. Social Media Today. 22 February 2016. <http://www.socialmediatoday.com/social-networks/2015-04-13/worlds-21-most-important-social-media-sites-and-apps-2015>. TWITTER USAGE / COMPANY FACTS. 31 December 2015. <https://about.twitter.com/company>.

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